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The right attribution model will help you properly allocate your marketing budgets and invest in the right kind of upper-funnel activity to drive down-funnel conversion. How do you know you’re choosing the right model? Let our guide help you decide!<\/p>\n","protected":false},"author":81,"featured_media":51506,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-content-hub.php","meta":{"_acf_changed":false,"content-type":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"coauthors":[],"class_list":["post-51503","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAttribution: The Digital Marketer's Guide - Portent<\/title>\n<meta name=\"description\" content=\"Attribution is one of the most important things to consider for bugeting and campaign strategy. 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