{"id":16048,"date":"2013-03-05T07:00:25","date_gmt":"2013-03-05T14:00:25","guid":{"rendered":"http:\/\/www.eigene-homepage-erstellen.net\/?p=16048"},"modified":"2013-03-05T07:00:25","modified_gmt":"2013-03-05T14:00:25","slug":"why-web-professionals-hate-seos","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/seo\/why-web-professionals-hate-seos.htm","title":{"rendered":"Why Web Professionals Hate SEOs"},"content":{"rendered":"\n

Before I even became an SEO I learned to hate SEOs. After all, SEOs would take the beautiful, functional site the designers and developers spent their nights creating and cram it full of footer links, anchor text, H tags, nofollows, and any other piece of code they could think of until the site couldn’t breathe.<\/p>\nNext, SEOs would spend weeks plastering the website’s address anywhere they could; clogging up blogs, forums, and message boards. SEOs would then have their developers try new tricks and tactics to serve secret content and hide text in different places.<\/p>\nThe brave new world of SEO<\/h2>\n

Then, one day all of that changed. Google cracked down on link spam. Bad practices were devalued. We could add fonts and functionality to sites in ways that didn’t hide the content. Designers, developers, and SEOs everywhere rejoiced, new friendships blossomed, and we all marched hand-in-hand to this new era of web design.<\/p>\n

Except not really. In fact for many, all of those views out there about SEOs, what we do, and why we do the terrible things we do are just as they always have been. Most SEOs are familiar with developers that don’t take you seriously or designers that won’t take your calls. So what gives?<\/p>\n

Common complaints about SEOs<\/h2>\n

To find out I decided to ask web designers, developers, and managers all over what they thought about SEO. I got 7 responses. Well, 8 if you count one response from a message board: “SEOs are spammers. There’s your quote.”<\/p>\n

But let’s get to it. What’s going on here? Well, it turns out there’s lots of things SEOs are still doing wrong that we need to fix if we want others to take us seriously.<\/p>\n

SEOs don’t get the big picture<\/h3>\n

“The priorities should just be dependent on the goals of the project. Sometimes SEO is the prime objective, sometimes it’s something else.” Rick Murphy, Web Designer, <\/em>Hardly Code<\/em><\/a> <\/em><\/p>\n

“It’s very rare to find an SEO group who thinks about overall site experience, as opposed to magnifying the attractiveness of single screens. This myopic view is usually at the detriment of context or user interaction. It’s rare to find SEO teams that consider brand or experience as a factor in what they’re trying to accomplish.” Andrew Heaton, Web Designer, <\/em>Revinity<\/em><\/a><\/p>\n