{"id":23445,"date":"2014-03-05T07:00:53","date_gmt":"2014-03-05T14:00:53","guid":{"rendered":"http:\/\/www.eigene-homepage-erstellen.net\/?p=23445"},"modified":"2020-11-10T10:32:10","modified_gmt":"2020-11-10T18:32:10","slug":"internet-marketing-lessons-awp-book-fair","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/marketing-strategy\/internet-marketing-lessons-awp-book-fair.htm","title":{"rendered":"Internet Marketing Lessons Learned from Walking the AWP Book Fair"},"content":{"rendered":"\n

A writer at a book fair is a lot like a teenaged girl loose on the Internet with her mom’s credit card. The wonder! The excitement! The expense! When that writer is also a marketer, you can be sure she’ll be looking at the displays! The giveaways! The opportunities to build brand awareness!<\/p>\n

This is my dispatch from last week’s Association of Writers & Writing Programs (AWP) book fair and conference when 12,000+ writers, educators, and publishers converged on Seattle for what should have been a marketing extravaganza. I’ll talk about what succeeded, what failed, and what those lessons can teach you about Internet marketing—or how to do AWP 2015 right.<\/p>\n

It pays to stand out<\/h2>\n
The fair’s 600+ exhibitors were spread out over two huge rooms at the Washington State Convention Center. Even though I’ve been to this conference before in other cities, my nerdy little writing self was stunned by the vast array of presses, MFA programs, literary magazines, writing organizations, and bookstores.<\/p>\n
I actually walked in the first day and couldn’t process all the information coming at me. I had a plan about which booths to visit first and had read over the map, but I couldn’t even find them in those first stunned moments. It looked a little like this:
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