{"id":24327,"date":"2022-04-20T13:30:36","date_gmt":"2022-04-20T20:30:36","guid":{"rendered":"https:\/\/eigene-homepage-erstellen.net\/?p=24327"},"modified":"2024-09-04T21:24:06","modified_gmt":"2024-09-05T04:24:06","slug":"research-site-speed-hurting-everyones-revenue","status":"publish","type":"post","link":"https:\/\/eigene-homepage-erstellen.net\/blog\/analytics\/research-site-speed-hurting-everyones-revenue.htm","title":{"rendered":"Site Speed is (Still) Impacting Your Conversion Rate"},"content":{"rendered":"\n

Updated on April 20th, 2022, to include current data and insights.<\/em><\/p>\n

It’s common knowledge that site speed impacts the user experience on your website. But how, exactly, and by how much? Does a slower website mean lost dollars?<\/p>\n

Absolutely. Multiple studies, including Portent internal research, have concluded that site speed impacts conversion rate and sales.<\/p>\n

We did some analysis based on e-commerce and conversion data from 20 websites and over 27,000 landing pages worth of data.<\/p>\n

Research Method<\/h2>\n
We looked at just over 100 million page views across 20 B2B and B2C sites for conversion data. The critical statistics:<\/p>\n
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We took a 30-day snapshot.<\/li>\n
Our page load speed sample size across all websites was gathered from 5.6M sessions over those 30 days.<\/li>\n
Six of the sites were B2C e-commerce. The other 14 were B2B lead generation.<\/li>\n
The sites ranged from major national travel brands to small, niche software-as-a-service companies.<\/li>\n<\/ul>\n
What We Found for B2B Websites<\/h2>\n
These are our findings when comparing site speed versus conversion rates for lead generation websites:<\/p>\n
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Generally, site speed improvement has been flat.<\/strong> 82% of the pages we measured loaded in 5 seconds or less. This was the same as when we ran the study in 2019, before the pandemic.<\/li>\n
The difference in conversion rate between blazing fast sites and modestly quick sites is astonishing.<\/strong> A site that loads in 1 second has a conversion rate 3x higher than a site that loads in 5 seconds.<\/span><\/li>\n
The difference in conversion rate between blazing fast sites and slow sites is even more pronounced.<\/strong> A site that loads in 1 second has a conversion rate 5x higher than a site that loads in 10 seconds.<\/span><\/li>\n<\/ul>\n