{"id":26442,"date":"2014-09-24T12:18:14","date_gmt":"2014-09-24T19:18:14","guid":{"rendered":"http:\/\/www.eigene-homepage-erstellen.net\/?p=26442"},"modified":"2023-12-18T10:15:08","modified_gmt":"2023-12-18T18:15:08","slug":"pay-per-click-advertising-explained-non-ppc-person","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/ppc\/pay-per-click-advertising-explained-non-ppc-person.htm","title":{"rendered":"Pay Per Click Advertising Explained by a Non-PPC Person"},"content":{"rendered":"\n

Pay Per Click Advertising (PPC) should be an integral part of every company’s online marketing strategy. Seriously, it’s legit. After all, what marketer wouldn’t like having totally transparent marketing spend and return data available just a few clicks away? Oh, every marketer likes that sort of data? That’s what I thought.<\/p>\n

Here’s the problem. Most people don’t actually understand PPC. Many aren’t even sure what PPC is. In many minds it’s like the functionality of a TV set – you just turn it on and BAM, it works!<\/p>\n

Well, surprisingly enough that’s not the case. That’s why I’m here to tell you about the basics of PPC and why you should care.<\/p>\n

PPC….What is it?<\/h1>\n

Here is a handy-dandy (extremely brief) overview of what PPC is.<\/p>\n

At its core, PPC is a 3 part process:<\/p>\n

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  1. Advertisers create ads to show in search results and select the keywords they want associated with that ad.<\/li>\n
  2. Advertisers set how much they want to spend each day + how much they want to spend every time an ad is clicked.<\/li>\n
  3. Search engines show the ads when relevant searches that match the advertiser’s keywords are shown.<\/li>\n<\/ol>\n

    At its core, PPC is that simple.<\/p>\n

    However, these days the search engines are constantly tweaking search results. Here are just a few of the multitude of examples:<\/p>\n

    Traditional Result –<\/strong> Text ads at the top of the page and in the right navigation area<\/p>\n