{"id":28652,"date":"2021-02-25T07:00:50","date_gmt":"2021-02-25T15:00:50","guid":{"rendered":"http:\/\/www.eigene-homepage-erstellen.net\/?p=28652"},"modified":"2021-07-26T16:55:58","modified_gmt":"2021-07-26T23:55:58","slug":"youtube-best-practices-five-things-you-can-do-today","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/paid-social\/youtube-best-practices-five-things-you-can-do-today.htm","title":{"rendered":"YouTube Best Practices: Five Things You Can Do Today"},"content":{"rendered":"\n

Updated on February 25, 2021, to reflect platform updates, algorithmic changes, and recommended best practices.<\/em><\/p>\n

Across paid and organic media, <\/span>it’s clear video is here to stay<\/span><\/a>. And for many of us in the social media space, YouTube is frequently overlooked as a viable channel in any media mix. <\/span><\/p>\n

Admittedly, YouTube blurs the line between a social network and a video hosting platform. But if you do not take advantage of YouTube, you could be missing the opportunity to get in front of <\/span>2 billion logged-in monthly users<\/span><\/a>.<\/span><\/p>\n

Besides quality content, there are a few ways to enhance your YouTube presence. Check out the five best practices below.<\/span><\/p>\n

1. Optimize Your Account and Channel <\/span><\/h2>\n
If you haven’t already done so, a great place to begin is by creating a <\/span>Brand Account<\/span><\/a> with Google. This allows multiple authorized users to log in at once and ensures you can prevent the classic “who has the login credentials for this account?” scenario. With a Brand Account, you can also create and manage multiple YouTube channels, particularly if you have a family of brands or products under one umbrella.<\/span><\/p>\n
Being strategic when optimizing your channel is crucial from an algorithmic perspective. Your profile setup can impact how you appear in search results, video views, and channel follows.<\/span><\/p>\n
For example, take a look at Sephora’s Youtube channel. It’s no secret that beauty-related content is huge on the platform. I<\/span>n 2018, videos in the beauty category amassed 169 billion views<\/a>.<\/span> So how does Sephora stand out from the rest? <\/span><\/p>\n
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