{"id":30074,"date":"2016-03-10T08:14:17","date_gmt":"2016-03-10T15:14:17","guid":{"rendered":"https:\/\/www.eigene-homepage-erstellen.net\/?p=30074"},"modified":"2019-06-14T14:49:53","modified_gmt":"2019-06-14T21:49:53","slug":"7-easy-ways-to-stop-wasting-money-in-google-adwords","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/ppc\/7-easy-ways-to-stop-wasting-money-in-google-adwords.htm","title":{"rendered":"7 Easy Ways to Stop Wasting Money in Google AdWords"},"content":{"rendered":"\n

Unfortunately, many digital marketers have experienced it first hand or know of someone who has.<\/p>\nOne way or another, we all know a story of advertisers losing money through pay-per-click marketing campaigns via Google AdWords.<\/p>\nLosing money on Google AdWords is much easier than you might think. With all of the intricate campaign-level settings, setup required, keyword research, ad copywriting, keyword bidding, and competition that goes into running a PPC account, it can be easy for advertisers to misstep. Even more so, capabilities and trends within Google AdWords change so quickly, tactics that worked two months ago may be outdated today.<\/p>\nIf you’re currently running a set of Google AdWords campaigns and aren’t happy with the return you’re seeing, discover these seven tactics to stop wasting your pay-per-click marketing budget.<\/p>\n1. Test and tweak keyword match types<\/h2>\n

When adding new keywords in your campaign ad groups, broad match is the default match type your keywords will hold. Broad match set keywords will typically bring in more impressions over phrase or exact match. Implementing broad match keywords can be a great way to grow traffic levels from your AdWords account and can also help advertisers discover new keywords through running a search query report.<\/p>\n

However, as the least specific keyword match type, broad match keywords can drive a high percentage of impressions and clicks from unqualified searchers not actually looking for what your business offers. That said, you can end up spending your budget on unqualified visitors who won’t end up becoming customers.<\/p>\n

Testing your keyword match type options and use a variety of modified broad, phrase, and exact match keywords within your active ad groups in an effort to find the winning combination when looking at keywords and match types.<\/p>\n

The chart below helps illustrate this impression\/relevance balance as you move from match type to match type.<\/p>\n