{"id":33662,"date":"2016-11-15T08:00:37","date_gmt":"2016-11-15T15:00:37","guid":{"rendered":"https:\/\/www.eigene-homepage-erstellen.net\/?p=33662"},"modified":"2019-03-28T15:56:49","modified_gmt":"2019-03-28T22:56:49","slug":"dark-social-marketers-guide","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/social-media\/dark-social-marketers-guide.htm","title":{"rendered":"Dark Social – The Marketer’s Guide"},"content":{"rendered":"\n

What is “dark social”? You’ve probably heard the term floated around your office in recent months. Maybe you’re deeply entrenched in influencer marketing and your team read about Adidas’ latest social media campaign<\/a> that saw amazing returns through dark social outreach. More likely, your CMO pulled you aside and asked you to start integrating dark social numbers in your monthly report.<\/p>\n

Whatever the reason, dark social is quickly surpassing an interesting topic of conversation, instead becoming a critical tactic that needs to be part of the conversation when it comes to planning social media marketing strategy.<\/p>\n