{"id":33701,"date":"2016-11-02T11:13:31","date_gmt":"2016-11-02T18:13:31","guid":{"rendered":"https:\/\/www.eigene-homepage-erstellen.net\/?p=33701"},"modified":"2023-11-29T10:50:14","modified_gmt":"2023-11-29T18:50:14","slug":"7-keys-successful-mobile-ppc-strategy","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/ppc\/7-keys-successful-mobile-ppc-strategy.htm","title":{"rendered":"7 Keys to a Successful Mobile PPC Strategy"},"content":{"rendered":"\n

“This year is the year of mobile!” … said every PPC strategist 3 years ago. It’s no longer “the year<\/em> of mobile” – mobile traffic has already become the fastest growing–and possibly most significant–segment of paid SEM traffic. It’s time to take a fresh, actionable look at your mobile PPC strategy<\/a> for both quick wins and any overdue capital improvement projects.<\/p>\n

If you’ve been ignoring mobile strategies in the past year or two because they’re a hassle and inconvenient, you’ve probably noticed your click and impression volume have been hurting for a while as well. All the conversion rate optimization in the world won’t be able to save you if you don’t bother going after this increasingly large share of the pie in the first place.<\/p>\n

Running a successful mobile PPC strategy is not as difficult as it may initially seem. If you follow these 7 suggestions, you’ll get yourself on the right track real quick.<\/p>\n

1. Optimize Your Website for Mobile<\/h2>\n

If your website is not yet optimized for a mobile environment or does not yet use responsive design, you need to get on that. Preferably yesterday. Nobody enjoys landing on a webpage on their phone and immediately having to zoom way in to read even basic text. Furthermore, nobody in their right mind will bother buying anything from their phone if the checkout process is similarly clunky and difficult to maneuver on a small screen.<\/p>\n