{"id":36859,"date":"2021-01-14T07:00:48","date_gmt":"2021-01-14T15:00:48","guid":{"rendered":"https:\/\/www.eigene-homepage-erstellen.net\/?p=36859"},"modified":"2021-07-26T16:48:54","modified_gmt":"2021-07-26T23:48:54","slug":"facebook-blueprint-is-it-worth-it","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/social-media\/facebook-blueprint-is-it-worth-it.htm","title":{"rendered":"Facebook Blueprint Certification: Is It Worth It?"},"content":{"rendered":"\n

Update on January 14, 2021 to include current information and insights.<\/em><\/p>\n

If you’re an aspiring Facebook advertiser, you’ve almost certainly spent time stumbling around the Facebook Ads Manager platform, trying to understand how to replicate these creative ads that you see when scrolling through your news feed.<\/p>\n

As always, the quickest way to mimic this approach is to start creating your own ads. You can spend endless hours teaching yourself the ins and outs of the platform, or you can take advantage of Facebook’s free Blueprint step-by-step tutorials<\/a> to understand how it works.<\/p>\n

What Is Facebook Blueprint Certification?<\/h2>\n

Blueprint is Facebook’s resource guide to provide modular learning for individuals who want to develop a strong foundation around its advertising platform and its user base. They’ve carefully curated an instructional curriculum for aspiring Facebook advertisers designed to teach you Facebook advertising from beginner to advanced level.<\/p>\n

There is tailored information for every conceivable approach you might take when advertising your brand or business on the platform, from building awareness, to generating leads, to increasing in-store sales, you name it; there’s a module on how to build it out.<\/p>\n

Facebook Blueprint certification showcases your proficiency level within the platform. If you want to be Blueprint certified, Facebook has curated advanced-level exams. At the time of this post, the exams cost up to $150 USD per exam<\/a>.<\/p>\n

Facebook expanded the Blueprint certifications into nine Pearson VUE moderated exams:<\/p>\n