{"id":36971,"date":"2018-03-20T15:59:44","date_gmt":"2018-03-20T22:59:44","guid":{"rendered":"https:\/\/eigene-homepage-erstellen.net\/?p=36971"},"modified":"2019-08-30T12:50:40","modified_gmt":"2019-08-30T19:50:40","slug":"structure-site-navigation-for-seo-and-ux","status":"publish","type":"post","link":"https:\/\/eigene-homepage-erstellen.net\/blog\/seo\/structure-site-navigation-for-seo-and-ux.htm","title":{"rendered":"How to Structure Your Site’s Navigation for SEO and UX"},"content":{"rendered":"\n

It struck me recently that while we frequently<\/em> advise our clients and partners on the SEO potential held in their site’s global navigation, how to structure site nav for SEO and UX benefit is something a lot of marketers don’t immediately consider. And that’s a problem.<\/p>\n

My hope after you read this post is that you’ll understand:<\/span><\/p>\n

\n
Why descriptive naming in your nav matters<\/li>\n
The SEO impact of different navigation structures from simple single-bars to sleek flyout navigation<\/li>\n
How to balance design with search engine-friendly layout<\/li>\n<\/ul>\n
As somebody who usually blurts out “video games” when asked about favorite hobbies (yes, it’s true, Portent does hire a bunch of nerds), I spend a lot of my leisure time navigating through menus. <\/span>Anyone who’s had to wrestle with a game just to achieve a simple setup task knows how negatively a menu can impact overall user experience. <\/span>“Why do I have to go through a six-button sequence just to get to my potions?!”<\/span><\/i> If that sounds like your company website, this post is for you.<\/span><\/p>\n