{"id":37114,"date":"2018-03-30T09:10:44","date_gmt":"2018-03-30T16:10:44","guid":{"rendered":"https:\/\/www.eigene-homepage-erstellen.net\/?p=37114"},"modified":"2018-03-30T09:10:44","modified_gmt":"2018-03-30T16:10:44","slug":"facebook-ad-tool-facebook-pixel-helper","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/paid-social\/facebook-ad-tool-facebook-pixel-helper.htm","title":{"rendered":"The #1 Facebook Ad Tool: Facebook Pixel Helper"},"content":{"rendered":"\n

The Facebook Pixel is a foundational piece of any successful advertising campaign on Facebook. If you’re not familiar with pixel tracking, it’s a piece of code placed on the back-end of your website to accurately track results and users, along with optimizing ads and building audience segments for smarter marketing in the future. It’s common to almost all modern marketing technology, and it’s incredibly powerful If you’re actively advertising with Facebook, but not using their pixel, you’re missing a lot<\/strong> of opportunities and wasting advertising dollars. <\/p>\nBecause this tiny piece of code has a giant impact on your ability to track and optimize Facebook campaigns, it would make sense that you’d want a tool or aid to ensure it’s set up and working properly on your website. There are a lot of third-party tools on the market to help Facebook advertisers track and optimize campaigns, but most of them fall short and cost money. The good news is Facebook created a free tool that helps troubleshoot any problems with this feature. <\/p>\nThat tool: The Facebook Pixel Helper<\/a>.<\/p>\nWhat’s the Facebook Pixel Helper?<\/h2>\n
Facebook Pixel Helper is a Google Chrome plugin offered by Facebook that helps validate and troubleshoot whether your Facebook pixel is installed and working properly. The tool works in the background, automatically crawling the website for code that resembles the Facebook Pixel. <\/p>\n