{"id":43383,"date":"2020-01-14T07:00:34","date_gmt":"2020-01-14T15:00:34","guid":{"rendered":"https:\/\/www.eigene-homepage-erstellen.net\/?p=43383"},"modified":"2021-07-26T16:54:07","modified_gmt":"2021-07-26T23:54:07","slug":"instagram-making-app-based-shopping-easier","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/paid-social\/instagram-making-app-based-shopping-easier.htm","title":{"rendered":"New Instagram Features are Making it Easier to Shop In-app"},"content":{"rendered":"\n

Updated 1\/14\/20 to include current information and new features.<\/em><\/p>\n

If you’re already running social advertising, you know that Facebook Ads Manager makes it easy to repurpose creative intended for Facebook directly to Instagram by simply selecting a story or feed placement<\/a>. But as Instagram becomes more of a discovery tool for shoppers, there is a massive opportunity for e-commerce brands to drive sales beyond promoted posts or stories.<\/p>\n

In an effort to further establish itself as a destination for inspiration-based purchases<\/a>, Instagram has not only made available paid ad placements more engaging, they’ve found more ways to let brands of all sizes showcase their products organically with conversions in mind.<\/p>\n

Features like Instagram story links have been around since 2017, but availability is limited to business accounts with 10,000 followers or more. Enter: Shopping in Stories.<\/p>\n

In September 2018, Instagram formally rolled out Shopping in Stories<\/a>, which started as a limited beta in June of that year. As a result, brands large and small can tag products available in their Facebook catalog in organic stories in-app using shopping stickers. In turn, users can tap the sticker during the story experience and see the price and item description, or head directly to the product page. If you’re interested in learning more about Facebook catalogs, check out this post on Catalog Management Best Practices for Social Media<\/a>.<\/p>\n