{"id":46276,"date":"2019-02-15T10:55:49","date_gmt":"2019-02-15T18:55:49","guid":{"rendered":"https:\/\/www.eigene-homepage-erstellen.net\/?p=46276"},"modified":"2019-12-05T16:17:02","modified_gmt":"2019-12-06T00:17:02","slug":"great-product-descriptions","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/copywriting\/great-product-descriptions.htm","title":{"rendered":"How To Write A Great Product Description Page"},"content":{"rendered":"\n

Every web-browsing human being reads a product description, almost every day. Most product descriptions are eye-bleeding horrors of lousy copy and unclear information. That means some of the most-read digital content is some of the worst.<\/p>\n

We can do better.<\/p>\n

This is my sort-of-system for how to write great product descriptions. Use as you see fit. Use as you see fit.<\/p>\n

Two Kinds Of Descriptions<\/h2>\n
You’re writing two product descriptions:<\/p>\n
The SERP snippet, to improve rankings and generate clicks<\/li>\n
The product description page, to generate sales<\/li>\n<\/ul>
Both impact rankings. But writing just for rankings will kill sales, and vice-versa. You have to find the right balance.<\/p>\n
I beg of you, please don’t go and rewrite 10,000 product descriptions to the exact formula I outline here. It’s a starting point. Be creative.<\/em><\/p>\n
The Product Description Page<\/h2>\n
This is the classic “product description.” Folks read it when they’re making their buying decision. They’re looking at two things that your writing can impact:<\/p>\n
Value<\/li>\n
Features<\/li>\n<\/ul>
If UX is solid and the product is good, a great description will explain features and establish value so well that the customer clicks buy.<\/p>\n
I focus on three elements of the product description page:<\/p>\n
The on-page title<\/li>\n
The blurb<\/li>\n
The bullets<\/li>\n<\/ol>