{"id":47227,"date":"2019-03-27T06:00:34","date_gmt":"2019-03-27T13:00:34","guid":{"rendered":"https:\/\/eigene-homepage-erstellen.net\/?p=47227"},"modified":"2020-03-31T16:00:07","modified_gmt":"2020-03-31T23:00:07","slug":"breaking-down-social-media-attribution-windows-a-platform-by-platform-comparison","status":"publish","type":"post","link":"https:\/\/eigene-homepage-erstellen.net\/blog\/paid-social\/breaking-down-social-media-attribution-windows-a-platform-by-platform-comparison.htm","title":{"rendered":"Social Media Attribution Windows: A Platform by Platform Comparison"},"content":{"rendered":"\n

I want to share a secret with social media marketers: you’re not doing enough to sell your work, and attribution modeling is the silver bullet you’ve been waiting for to measure performance.<\/p>\n

Social media attribution windows are an increasingly critical topic, one which marketers are working to find tools that can help them better justify their efforts. Social attribution windows give us the ability to track user actions within a length of time (view or click) and connect with the source.<\/p>\n

Attribution measurement is a rapidly-evolving and competitive space, but it’s plagued with several significant problems: it’s incredibly complicated from a macro level, often convoluted at a micro level, and overall just plain difficult to understand if you lack extensive experience in digital marketing.<\/p>\n

This lack of experience means that many marketers don’t understand how individual social channels measure attribution and aren’t putting in the work needed to know how their channels impact one another. Social media work runs a significant risk of having its results marginalized when the platform’s attribution models are ignored, given the indirect (but powerful) impact social has on things like consideration and customer nurture.<\/p>\n

If you’re a social media marketer and you don’t have a solid grasp on attribution windows and modeling, it’s vital to understand the concept. Whether it’s defending your social media budget or getting proper credit for your social channel’s performance, attribution is something you need to understand well enough to discuss with your stakeholders.<\/p>\n

To help build the concepts, I have broken out attribution window details and how to locate them for four of the largest social media platforms.<\/p>\n

Attribution Windows on Facebook and Instagram<\/h3>\n

The two largest social networks have a total of seven different attribution windows for advertisers. The largest window (28-day click, 1-day view) is the default setting that appears in the ads manager. To take advantage of this feature, you will need the Facebook tracking pixel installed<\/a> first.<\/p>\n