{"id":47307,"date":"2019-03-28T02:00:37","date_gmt":"2019-03-28T09:00:37","guid":{"rendered":"https:\/\/www.eigene-homepage-erstellen.net\/?p=47307"},"modified":"2020-11-20T12:23:33","modified_gmt":"2020-11-20T20:23:33","slug":"kpis-for-measuring-outreach-and-link-building-efforts","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/seo\/kpis-for-measuring-outreach-and-link-building-efforts.htm","title":{"rendered":"5 KPIs for Measuring Off-Page SEO and Link Building Efforts"},"content":{"rendered":"\n

Link building is hard, I get it.<\/p>\n

Fussy search engines, spammy<\/del> savvy marketers selling guest posts, black-hat link builders burning bridges — it’s tough. Simply counting links isn’t enough when it comes to performance — you need other measures of success. When you hit it out of the park, your off-page SEO campaign deserves to be celebrated.<\/p>\n

But how do you know when your link building work is successful, and, more importantly, how do you prove it?<\/strong><\/p>\n

By using the following KPIs, you can measure and report on the success of your link building efforts. When combined, they present a powerful case for whether your link building campaign was a shining, glorious, singing unicorn, or a damp, tone-deaf chihuahua. Trust me, you’ll have both along the way.<\/p>\n

Let’s look at the data before I get metaphorical again, shall we? Here are a handful of KPIs you should monitor as you measure the performance of your link building efforts.<\/p>\n

Quantitative KPIs for Link Building<\/h2>\n

There is security behind hard data, and with link building, you can find performance progress right in the numbers.<\/p>\n

Here are the data-driven KPIs that are hard to argue with when progress is made.<\/p>\n

#1 Organic Search Traffic<\/h3>\n

Up and to the right is precisely the kind of movement you want to see for the site that you have been consistently running link building campaigns for. It is important to note that if link building is not the only SEO work you are doing, there are likely other factors playing a role in the movement you see: on-site technical SEO and content improvements will also impact organic search, so make sure to factor that in when measuring the impact of link building.<\/p>\n