{"id":48902,"date":"2019-07-08T07:00:35","date_gmt":"2019-07-08T14:00:35","guid":{"rendered":"https:\/\/eigene-homepage-erstellen.net\/?p=48902"},"modified":"2023-12-14T11:55:54","modified_gmt":"2023-12-14T19:55:54","slug":"are-you-using-the-right-attribution-model-in-google-ads","status":"publish","type":"post","link":"https:\/\/eigene-homepage-erstellen.net\/blog\/ppc\/are-you-using-the-right-attribution-model-in-google-ads.htm","title":{"rendered":"Are You Using the Right Attribution Model in Google Ads?"},"content":{"rendered":"\n

Do you know the value of your Google Ads investment?<\/p>\n

As marketers, we have what can feel like endless options to utilize our often limited marketing budgets.<\/p>\n

How do you know where to invest? PPC is often a low-funnel highly-targeted<\/a> place to start, but how do you justify the results you are driving? Should you be spending more? Less?<\/p>\n

All these questions are crucial to getting the most out of your broader marketing mix. But the answer isn’t always as straightforward as it seems, even in the world of PPC where calculating your ROI is often much easier than most other digital channels (and certainly easier than more traditional marketing channels).<\/p>\n

It sounds simple. You have Google Analytics and conversion tracking set up. So you ask yourself, “did my click result in a conversion?”<\/p>\n

But many other questions come from this. How much is a conversion worth? How often do your conversions result in revenue? What are your margins?<\/p>\n

These are much larger questions that we’ll save for another blog post. The one we’ll focus on here is simply, “who deserves credit for a conversion?” And that brings us to attribution.<\/p>\n

What is Attribution?<\/h2>\n
Attribution is considered by many to be the most important marketing argument<\/a>. In marketing, attribution is the action of deducing what deserves credit for a conversion. Sounds relatively straightforward, right?<\/p>\n
However, things can get messy quickly as sales funnels get longer. For instance, what deserves credit for the conversion in this user path scenario?<\/p>\n