{"id":49221,"date":"2022-01-04T07:00:33","date_gmt":"2022-01-04T15:00:33","guid":{"rendered":"https:\/\/www.eigene-homepage-erstellen.net\/?p=49221"},"modified":"2022-01-31T15:49:29","modified_gmt":"2022-01-31T23:49:29","slug":"how-often-you-need-to-audit-content-to-stay-on-top","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/content\/how-often-you-need-to-audit-content-to-stay-on-top.htm","title":{"rendered":"How Often Should You Perform a Content or Blog Audit in 2022?"},"content":{"rendered":"\n

Content marketing is a never-ending quest for meaningful user engagement and first-page search engine rankings.<\/span><\/p>\n

However, maintaining earned rankings is often difficult. To ensure your blog, product pages or videos are performing well, you should perform a regular content audit. <\/span><\/p>\n

Audits can highlight underperforming content, spark ideas for editorial calendars, and give you insights about what content resonates best with your users.<\/span><\/p>\n

But what is a content audit, why is a content audit important<\/a>, and how often should you audit your content?<\/p>\n

Keep reading to find out.<\/p>\n

What is a Content Audit?<\/h2>\n

A content audit evaluates the qualitative performance of a website’s content over a specific length of time. Audits typically analyze data from an analytics platform, SEO tools, and social media reports. Often, audits cross-check if content abides by in-house style guides and brand guidelines. Editorial-focused audits may also evaluate word count, keyword focus, spelling, grammar, and voice and tone.<\/p>\n

How Often Should You Audit Website Content?<\/h2>\n

The type of content you audit determines the audit frequency and evaluation metrics you use. At a minimum, we recommend an annual content audit; however, content in some stages of the user journey requires more frequent audits than others.<\/p>\n

Awareness Content – Audit Every 6 Months<\/em><\/h3>\n

Awareness content, such as blog posts, need time to mature and draw user engagement. A brand-new blog post can take upward of three-to-six months to begin ranking on Google within the top three pages—if it ranks at all. During that time, much of the traffic going to awareness content is likely being driven by social media, paid advertising, or existing users. Six months is generally enough time to know if your content is going to perform organically, or if it needs adjustments to achieve the goals you’re setting.<\/p>\n

Common audit metrics for awareness content include:<\/p>\n