{"id":50346,"date":"2019-10-17T07:00:27","date_gmt":"2019-10-17T14:00:27","guid":{"rendered":"https:\/\/eigene-homepage-erstellen.net\/?p=50346"},"modified":"2020-11-20T12:31:38","modified_gmt":"2020-11-20T20:31:38","slug":"how-to-prospect-for-guest-post-link-building-targets","status":"publish","type":"post","link":"https:\/\/eigene-homepage-erstellen.net\/blog\/seo\/how-to-prospect-for-guest-post-link-building-targets.htm","title":{"rendered":"How to Prospect for Guest Post Link Building Targets"},"content":{"rendered":"\n

As links remain one of the top Google ranking factors<\/a>, a well-rounded digital marketing strategy must include some form of link building. Guest posting is one of the best ways to get relevant, high-quality backlinks to your site, but it can be intimidating when you’re first starting out.<\/p>\n

Before you actually start writing guest posts and building links back to your site, you need to find online publications for which to write. But how do you find sites that allow guest posting? And how can you tell which ones are high-quality and will be valuable to your site’s ranking in the SERPs? Here’s what you need to know so you can start prospecting for guest post link building targets and landing links to your site.<\/p>\n

Tools to Use for Guest Post Prospecting<\/h2>\n
When prospecting for guest posting sites, there are various off-page SEO tools<\/a> that are helpful, which we’ll cover in this post:<\/p>\n
\n
Google<\/li>\n
Ahrefs<\/a><\/li>\n
Similar Sites<\/a><\/li>\n
MozBar<\/a><\/li>\n
Similar Web<\/a><\/li>\n
NoFollow Chrome plugin<\/a><\/li>\n<\/ul>\n
Most of these tools are free or have a free version. Keep in mind that you don’t need to have the latest and greatest software and tools to be successful with guest post link building. At the most basic level, using Google search queries can get you a long way.<\/p>\n
Searching for Websites<\/h2>\n
Google Search Queries<\/h3>\n
Even with all of the useful and complex tools available, a Google search is still one of the best ways to find sites for guest posting. You just need to know the right approach to search for sites.<\/p>\n
Start with simple search terms to find sites relevant to yours, then move on to more complex searches. Familiarize yourself with search operators<\/a> as they can help you narrow down sites. Operators that are particularly useful for finding guest posting sites are:<\/p>\n
\n
Quotation marks (“ “): this will bring up exact matches of the terms within the quotation marks<\/li>\n
InURL search query (InURL:): this will bring up pages with your search term in the URL<\/li>\n
Minus sign (-): this will exclude terms you don’t want in the search results<\/li>\n<\/ul>\n
Using any combination of these operators will bring up different results, so try changing them if you aren’t getting the results you need. Here are a few search terms and operators you can try out:<\/p>\n
\n
“[keyword, industry, or vertical]” “guest post”
\n<\/span>Example: “business” “guest post”<\/span><\/em><\/li>\n
“[keyword, industry, or vertical]” “write for us”
\n<\/span>Example: “travel” “write for us”<\/span><\/em><\/li>\n
“this is a guest post by” inurl:[keyword, industry, or vertical]
\n<\/span>Example: “this is a guest post by” inurl:tech<\/span><\/em><\/li>\n
“contribute guest article” “[keyword, industry, or vertical]”
\n<\/span>Example: contribute guest article “health and wellness”<\/span><\/em><\/li>\n
“[keyword or vertical]” guest post -[website or term you don’t want included]
\n<\/span>Example: “fashion” guest post -sponsored<\/span><\/em><\/li>\n<\/ul>\n
When you get stuck and feel like you aren’t finding any good guest posting sites through your original search query, click on a few of the related searches at the bottom of the page and see what comes up. Even the smallest change in a Google search query can bring up very different results, so don’t be afraid to tweak your queries.<\/p>\n
Ahrefs<\/h3>\n
Among all of the great tools by Ahrefs is the Link Intersect Tool, which is especially useful when you want to see what sites are linking to your competitors. All you need to do is add your competitor’s website URLs into the boxes where it says “Show me who is linking to these domains or URLs,” then put your own website URL into the box that says “But doesn’t link to” and click “Show link opportunities.”<\/p>\n

Searching for Websites<\/h2>\n

Google Search Queries<\/h3>\nEven with all of the useful and complex tools available, a Google search is still one of the best ways to find sites for guest posting. You just need to know the right approach to search for sites.<\/p>\n