{"id":51750,"date":"2022-01-12T07:00:57","date_gmt":"2022-01-12T15:00:57","guid":{"rendered":"https:\/\/eigene-homepage-erstellen.net\/?p=51750"},"modified":"2022-01-31T16:19:41","modified_gmt":"2022-02-01T00:19:41","slug":"how-to-write-accessible-website-content","status":"publish","type":"post","link":"https:\/\/eigene-homepage-erstellen.net\/blog\/design-dev\/how-to-write-accessible-website-content.htm","title":{"rendered":"How to Write Accessible Text and Website Content"},"content":{"rendered":"\n

Web accessibility standards improve how users interact with your website and ensure everybody has an equal experience. Accessible content, as defined by the Web Content Accessibility Guidelines (WCAG) 2.1<\/a>, equalizes the playing field for users with visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities.<\/p>\n

Online accessibility also achieves a lot more than assisting users who have disabilities. Accessible content also adds descriptive labels to CTAs and buttons, improves the site’s foundational SEO, promotes inclusive design and content layout, and helps people who use digital voice assistants, which are estimated to be in 8 billion devices by 2023<\/a>.<\/p>\n

There are three levels of web accessibility adherence<\/a>, which provide flexibility based on your situation, user base, and goals.<\/p>\n

A:<\/strong> 25 criteria, minimal impact on site design and structure.<\/p>\n

AA:<\/strong> A-level requirements, plus 13 additional criteria. Moderate impact on site design and layout, specifically around legibility (color contrast, font type and size, image presentation).<\/p>\n

AAA:<\/strong> Strict adherence to all WCAG guidelines. Significant impact on site design and layout. It is often used only by government agencies.<\/p>\n

We recommend your website at least be A-level compliant and strive for AA-level. To learn more about each level and what you need to do to achieve them, read our developer’s guide to accessibility<\/a>.<\/p>\n

The technical details of web accessibility are only part of the equation to provide a seamless user experience and make your content easy to understand and engage with. Your users are the variables that determine what accessibility level you need, and how you should create your content.<\/p>\n

Below are four concepts and associated techniques to improve user inclusion alongside the technical website accessibility guidelines.<\/p>\n

1. Put Yourself in Your User’s Shoes<\/h2>\n

If you’re not accustomed to making accessible content, empathy can be an often overlooked aspect of content layout and design. When you plan a new landing page, app, call-to-action, interactive component, or blog post, consider when and how users will interact with the content. Use empathy scenarios or an inclusive design empathy generator<\/a>, as seen in the image below, to broaden your perspective so you don’t forget crucial design elements and accidentally isolate users.<\/p>\n