{"id":52263,"date":"2022-01-11T07:00:39","date_gmt":"2022-01-11T15:00:39","guid":{"rendered":"https:\/\/www.eigene-homepage-erstellen.net\/?p=52263"},"modified":"2022-01-31T16:45:42","modified_gmt":"2022-02-01T00:45:42","slug":"how-to-build-a-media-list-for-content-promotion","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/seo\/how-to-build-a-media-list-for-content-promotion.htm","title":{"rendered":"How to Build a Media List for Content Promotion"},"content":{"rendered":"\n

More than 4.4 million blog posts<\/a> are published online every day, and more than 500 hours of video content<\/a> are uploaded to Youtube every minute. Competition is high for online content, and with so much of it produced each day, it’s easy for your content to get lost. It’s like you’ve created the perfect taco, but no one can find your taco stand. Even if you create the most amazing content, people may not find it—unless they have a little bit of help.<\/p>\n

Promoting your content can help you get it seen, so it can generate valuable backlinks and increase brand awareness. And to properly distribute your content, you’ll need to create media lists.<\/p>\n

Why Do I Need Media Lists?<\/h2>\n

Media lists are an extremely important part of content promotion. Your street tacos may smell good, but even that ultimate taco stand needs Uncle George on the street corner, wearing a giant taco costume and waving a big sign that points hungry folks to your stand, right? Media lists contain contact information for journalists, reporters, editors, bloggers, and other online writers. Their purpose is to get your content in front of people—the right<\/strong> people—who will share it on their websites and link back to you.<\/p>\n

Your media lists should be targeted and specific. You’re trying to reach people who will share and link to your content, and they’ll only do that if your content is relevant to them in some way. Media lists should always target relevant contacts. When they do, you have a greater chance of getting coverage and links. Furthermore, the coverage will be relevant to your website and help you build more authority and credibility in your industry.<\/p>\n

How to Build Your Media Lists<\/h2>\n

Follow the steps below to build targeted media lists for your content, and get you the links and coverage you deserve!<\/p>\n

Figure Out Which Verticals to Target<\/h3>\n

The first thing you should do is look at your piece and decide which verticals it fits with. Start by asking yourself, “what audience(s) will be interested in this piece?” Make a list of these verticals. Keep in mind that each vertical you choose should be relevant to your piece in some way, even if it’s only tangentially relevant. When you’re trying to sell tacos, you want to target people who are hungry and like tacos. If someone is walking by your stand with a burger in their hand, it will be harder to convince them to buy your tacos, so it’s better to focus your efforts where they’ll be effective.<\/p>\n

Common verticals to think about are:<\/p>\n