{"id":52269,"date":"2020-02-04T09:10:43","date_gmt":"2020-02-04T17:10:43","guid":{"rendered":"https:\/\/www.eigene-homepage-erstellen.net\/?p=52269"},"modified":"2020-02-04T09:24:26","modified_gmt":"2020-02-04T17:24:26","slug":"how-to-optimize-for-googles-position-zero","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/seo\/how-to-optimize-for-googles-position-zero.htm","title":{"rendered":"How to Optimize for Google’s Position Zero"},"content":{"rendered":"\n

Early on, Google was so confident in their ability to answer our queries that they added a button that said “I’m Feeling Lucky” to their homepage. The button skipped the search results page entirely and took us to the first organic result.<\/p>\n

Google still has the button on their homepage, and they’re still confident they can immediately deliver an answer. Only now they think they don’t need to take us to another page at all. The trend over the last few years has been to put the answer to our questions directly in the search results page in “position zero.”<\/p>\n

What Is Position Zero?<\/h2>\n

The search results that come after ads and before the classic ten blue links are what we’re calling “position zero.” Google’s aim with these results is to provide an answer to the user’s query directly in the SERP, without them needing to click on anything.<\/p>\n

Since users don’t need to click on a result to get an answer, position zero results are also pretty important to Google Assistant, their replacement for Google Voice Search<\/a>.<\/p>\n

What Occupies Position Zero?<\/h2>\n

There are three main types of search results that occupy position zero: featured snippets, Knowledge Graph cards, and answer boxes.<\/p>\n

Featured snippets are excerpts of text taken from a page ranking in the first ten basic search results. They come in three flavors: paragraph, list, and table. Google chooses the text excerpt it thinks is most likely to answer the user’s query.<\/p>\n

Google’s Knowledge Graph is a database of facts and relationships about entities Google extracts from content on the web. Knowledge Graph results are the bits of information Google thinks will directly answer the query. You will often see these in position zero when you search for things like “when was the great Seattle fire?”<\/p>\n

The position zero that brands are mostly concerned with are Google’s answer box results. These are the app-like widgets that come in a variety of flavors. There are answer boxes for weather, song lyrics, definitions, hotel booking, job listings, stock prices, calculators, sports league standings, time zone clocks, and many more.<\/p>\n

The content for these widgets either comes from Google themselves, like flight schedules and calculators, or Google finds a reliable source of information like with definitions and song lyrics. Other answer boxes are sourced from multiple websites using rich data markup, such as job listings. There are even ad-driven answer boxes like Google Flights<\/a> and Hotels Search<\/a>.<\/p>\n

The Zero-Click Crisis<\/h2>\n

Featured snippets and answer boxes are great for users. They offer immediate information on mobile, desktop, voice search, and Google Assistant queries. However, publishers are worried that Google is sending fewer users down the SERP when the answer is available above the fold. And they’re right! 2019 was the first year where less than half of searches resulted in a click<\/a>.<\/p>\n