{"id":52519,"date":"2020-03-10T07:00:14","date_gmt":"2020-03-10T14:00:14","guid":{"rendered":"https:\/\/eigene-homepage-erstellen.net\/?p=52519"},"modified":"2021-07-22T11:10:23","modified_gmt":"2021-07-22T18:10:23","slug":"how-to-categorize-traffic-outside-default-channel-groupings-in-google-analytics","status":"publish","type":"post","link":"https:\/\/eigene-homepage-erstellen.net\/blog\/analytics\/how-to-categorize-traffic-outside-default-channel-groupings-in-google-analytics.htm","title":{"rendered":"How to Categorize Traffic Outside Default Channel Groupings in Google Analytics"},"content":{"rendered":"\n

Imagine the last thing you bought online and the journey to your purchase.<\/p>\n

My last purchase was a pair of sneakers from an online shoe retailer, and the journey went something like this: After deciding I wanted a pair of black sneakers, I set off into Instagram and Pinterest on my phone, searching for inspiration with searches like “outfit with black sneakers.” I pinned some photos and bookmarked some brands on Instagram. In the following days, I saw some mobile ads related to that recent activity.<\/p>\n

A few days after that, I went to the online shoe retailer on my laptop (via the Google SERP) and pinned a bunch of shoes I liked. Finally, I went from my Pinterest board to the online shoe retailer and made the purchase on my laptop.<\/p>\n

If you’re an online shoe retailer, you probably want to know: What channel is responsible for the conversion?<\/em><\/p>\n

This is a question digital marketers and businesses everywhere are attempting to answer, so they can know where to invest marketing budget and into which digital channels.<\/p>\n

To recap my journey: It involved one desktop device, one mobile device, and at least three channels. Depending on the product or purchase, user journeys can involve any number and any combination of these components.<\/p>\n