{"id":53481,"date":"2020-06-24T07:00:41","date_gmt":"2020-06-24T14:00:41","guid":{"rendered":"https:\/\/www.eigene-homepage-erstellen.net\/?p=53481"},"modified":"2021-07-26T16:39:33","modified_gmt":"2021-07-26T23:39:33","slug":"how-to-write-a-great-title-tag-and-why-they-are-important","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/seo\/how-to-write-a-great-title-tag-and-why-they-are-important.htm","title":{"rendered":"How to Write a Great Title Tag, and Why They Are Important"},"content":{"rendered":"\n

You have probably heard the phrase “don’t judge a book by its cover.” Yet, 48% of people report that a cover plays a major role when choosing a book to buy. Although there’s more than meets the eye, a cover is a quick way for users to scan through books to make a selection.<\/p>\n

When it comes to the web, we don’t have the same aesthetic elements to base our decisions. When it comes to organic search, one of the only indicators we can look at to select a page from millions of options is a page’s title tag.<\/p>\n

In this article, I will show you the importance of a title tag and how to craft your own, but first, let’s start with the basics.<\/p>\n

What Is a Title Tag?<\/h2>\n
In web terms, the ‘title tag’ is a hidden bit of code on your page that identifies the title of a landing page, blog post, or another piece of content by placing ‘<title>’ and ‘<\/title>’ on either side of the text. By editing the text in between you change what appears in the search engines, as well as the title bar of a webpage:<\/p>\n
<title>Portent – An Integrated Digital Marketing Agency in Seattle<\/title><\/strong><\/p>\n
You can locate the title of a page in HTML format by right-clicking and selecting “inspect” on a particular site:<\/p>\n