{"id":53574,"date":"2020-07-22T07:00:13","date_gmt":"2020-07-22T14:00:13","guid":{"rendered":"https:\/\/www.eigene-homepage-erstellen.net\/?p=53574"},"modified":"2021-07-22T14:41:36","modified_gmt":"2021-07-22T21:41:36","slug":"outreach-competitive-analysis-the-how-and-why-of-it","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/seo\/outreach-competitive-analysis-the-how-and-why-of-it.htm","title":{"rendered":"Off-Page SEO Competitive Analysis: The How and Why of It"},"content":{"rendered":"\n

Forming an off-page SEO strategy<\/a> is necessary before you actually get to work. But even before you create your strategy, you’ll want to know what you’re up against so you can use tactics that will be effective against the competition.<\/p>\n

An off-page SEO competitive analysis will do exactly that—show you what your competitors are doing so you can plan to get ahead. It’ll help you identify their strengths and weaknesses and give you insight into the tactics they’re using. Ultimately, it will help you figure out what you need to be doing so you can outshine (and outrank) your competitors.<\/p>\n

Helpful Competitive Analysis Tools<\/h2>\n

While your brain is obviously your most powerful resource, having a couple of other tools in your belt will make the process much more efficient. The best SEO tools for executing a competitive analysis are Moz<\/a> and Ahrefs<\/a>. You can get by with just one of these, but will gain the best insights by using a combination of both. We’ll specify how to best use each of these tools below.<\/p>\n

What to Evaluate in an Off-Page SEO Competitive Analysis<\/h2>\n

You’ll need to look at more than one thing to determine how big a threat each competitor is to you. Here are the most important factors to consider, and which tool will give you the information you are searching for.<\/p>\n

Domain Authority (Moz)<\/h3>\n

If you’re not already familiar with it, Domain Authority (DA) is a metric that will help you see how you rank compared to your competitors. It ranks sites on a scale between 1 and 100. Generally, you want your site’s DA to be as high as possible.<\/p>\n

But don’t get too caught up in worrying that you have too low of a DA—it’s a relative metric that you should use to compare your site to your competitors.’ You want to see what DA range your competitors fall under so you know where your DA needs to be. If you’re looking at five competitors with DAs of 49, 53, 46, 51, and 50, your site’s DA should be at least 46 if you’re going to rank among them. If your top competitor has a DA of 53, that’s what you want to beat.<\/p>\n

Number of Followed Inbound Links (Moz)<\/h3>\n

Links are a top ranking factor for Google and will help boost your SEO efforts. When it comes to links, typically, the more the merrier. See how you compare to your competitors for the total number of backlinks referring to your site.<\/p>\n

Number of Referring Domains (Moz)<\/h3>\n

While links alone are great<\/a>, having links on unique domains will do more for your SEO than having multiple links on the same domain. See how many unique referring domains your competitors have as compared to your own site.<\/p>\n

If a competitor has 1,000 links on 200 domains and another competitor has 1,000 links on 500 domains, the one with 500 domains likely gains more SEO benefits. You’ll want to look at those 500 domains as the number to beat.<\/p>\n

Number of Broken Links (Ahrefs)<\/h3>\n

Broken links don’t provide value or a great experience for the user, and their SEO value isn’t as impactful. You want to have as few broken backlinks as possible on your own site and always fewer than your competitors.<\/p>\n

This can also be an opportunity for you to pull a list of your competitors’ broken backlinks and do some broken link building<\/a> or use a list of broken links on your own site to do link reclamation<\/a>.<\/p>\n

Link Distribution (Moz)<\/h3>\n

Link distribution can show you if there are spammy links or if a competitor may be involved in paid or black-hat link building tactics. You want to aim for a healthy, natural link distribution.<\/p>\n

Exceptional Coverage and Links (Ahrefs, Moz)<\/h3>\n

Filter through the list of backlinks for each competitor and see if they have any exceptional, high-authority coverage or links. Did they get a link on Forbes or CNN? Or did they receive coverage on a top website in your industry?<\/p>\n

Take note of some of their top links and the anchor text of those links, and theorize about how they got them. Look for patterns in each competitor’s coverage, such as:<\/p>\n