{"id":53734,"date":"2020-08-13T07:00:50","date_gmt":"2020-08-13T14:00:50","guid":{"rendered":"https:\/\/eigene-homepage-erstellen.net\/?p=53734"},"modified":"2023-02-24T08:14:40","modified_gmt":"2023-02-24T16:14:40","slug":"field-guide-to-reporting-on-core-web-vitals-part-1","status":"publish","type":"post","link":"https:\/\/eigene-homepage-erstellen.net\/blog\/analytics\/field-guide-to-reporting-on-core-web-vitals-part-1.htm","title":{"rendered":"Field Guide to Reporting on Core Web Vitals: Part 1"},"content":{"rendered":"\n

Page and site speed has always been top of mind for companies, web admins, and anyone who manages a website. We can agree that from a user perspective, it’s frustrating to sit and wait for a page to load. From a business perspective, slow pages impact your conversion rate<\/a>. And now, there is another factor that will consider site speed: organic page rankings on Google. Google has recently announced that they will be including aspects of site speed as ranking factors<\/a> on their SERP. These ranking factors are called Core Web Vitals.<\/p>\n

In this post, I’ll break down why Core Web Vitals are important, and how to measure them. And keep an eye out for Part 2<\/a>, where I’ll dive into how to report on them.<\/p>\n

What Are Google’s Core Web Vitals?<\/h2>\n
They are what’s called “website performance indicators,” and they will eventually be one of several considerations and evaluations by Google when determining your ranking and relevance in the SERP. Because site speed is so critical, faster sites will be rewarded with overall higher rankings compared to any otherwise equal counterpart website.<\/p>\n
Three metrics are part of Core Web Vitals, and all three are related to the user experience on a webpage.<\/p>\n
LCP: Largest Contentful Paint<\/a><\/h3>\n
The Largest Contentful Paint<\/a> is a metric designed to evaluate the speed at which page content loads. It “marks the point in the page load timeline when the page’s main content has likely loaded.”<\/p>\n
FID: First Input Delay<\/a><\/h3>\n
The First Input Delay<\/a> measures the user interaction against how quickly the page loads. It measures the time between a user’s first interaction with a page “to the time when the browser is actually able to begin processing event handlers in response to that interaction.”<\/p>\n
CLS: Cumulative Layout Shift<\/a><\/h3>\n
Cumulative Layout Shift<\/a> is the final metric measuring the user experience. CLS measures unexpected layout shifts: when you’re ready to interact with an element, and it suddenly moves to make way for a different unexpected web element.<\/p>\n
Each metric has three rankings: Good, Needs Improvement, and Poor, each defined by specific timeframes associated with each parameter. Google has provided a great visual cheat sheet<\/a> to outline each metric name, what it measures, and the timeframe needed to achieve a “Good” rating:<\/p>\n

LCP: Largest Contentful Paint<\/a><\/h3>\nThe Largest Contentful Paint<\/a> is a metric designed to evaluate the speed at which page content loads. It “marks the point in the page load timeline when the page’s main content has likely loaded.”<\/p>\n

LCP: Largest Contentful Paint<\/a><\/h3>\n
The Largest Contentful Paint<\/a> is a metric designed to evaluate the speed at which page content loads. It “marks the point in the page load timeline when the page’s main content has likely loaded.”<\/p>\n