{"id":54448,"date":"2020-11-17T07:00:55","date_gmt":"2020-11-17T15:00:55","guid":{"rendered":"https:\/\/eigene-homepage-erstellen.net\/?p=54448"},"modified":"2021-07-22T14:14:30","modified_gmt":"2021-07-22T21:14:30","slug":"study-the-readability-of-your-website-is-affecting-your-conversion-rates","status":"publish","type":"post","link":"https:\/\/eigene-homepage-erstellen.net\/blog\/cro\/study-the-readability-of-your-website-is-affecting-your-conversion-rates.htm","title":{"rendered":"Study: The Readability of Your Website is Affecting Your Conversion Rates"},"content":{"rendered":"\n

We know that content on your website is important. It should communicate value to your visitors, adhere to Google’s standards so that it can be crawled, and rank well in the SERP. Your content is the main driving force of conversions and ultimately affects your company’s bottom line.<\/p>\n

Is it possible that the readability of your website can impact your conversion rates? I approached one of our conversion rate optimization strategists, Whitney Norton<\/a>, with this question to see what she thought.<\/p>\n

Our hypothesis was yes, but we didn’t know to what extent. To test our theory, we used anonymized client data to evaluate the “readability” of client websites and correlated them against conversion rates. In this post, we’ll share what we found. If you’d like to nerd-out with us over stats and analysis, read on! If you’d just like actionable next steps, feel free to jump to our “Final Thoughts<\/a>” at the end.<\/p>\n

Methodology<\/h2>\n

For this study, we measured and compared two factors: a website’s readability and its conversion rate. We had a sample size of 33 client websites.<\/p>\n

Readability<\/h3>\n

Using a website readability analyzer<\/a>, we crawled individual websites to get a readability metric called the “Flesch Reading Ease<\/a>” score. Scores are calculated based on an equation that measures the total number of words, the total number of sentences, and the total number of syllables. This score is determined on a scale of 0 to 100, where lower scores are more difficult to read, and higher scores are easier to read. More importantly, this means your content uses plain English. Ideally, a website score would rank between 60 and 90, which equates to a grade level between 6th and 8th grades.<\/p>\n

Here is a breakdown of scores and how they associate with grade levels:<\/p>\n