{"id":56441,"date":"2021-06-24T07:00:31","date_gmt":"2021-06-24T14:00:31","guid":{"rendered":"https:\/\/www.eigene-homepage-erstellen.net\/?p=56441"},"modified":"2024-04-23T20:36:10","modified_gmt":"2024-04-24T03:36:10","slug":"how-to-choose-a-content-hub-types-and-examples","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/content\/how-to-choose-a-content-hub-types-and-examples.htm","title":{"rendered":"How to Choose a Content Hub: 6 Types and Examples"},"content":{"rendered":"\n

If you haven’t heard, hubs are an effective strategy<\/a> for improving internal linking, keyword rankings, and increasing organic traffic. Our clients often ask us questions about the different types of content hubs<\/a> and how to choose the best one. With several types and so many different names for each, it can be daunting to know where to start.<\/p>\n

In this post, I’ll summarize the key differences between each hub with a comparison table and provide examples of the different types of content hubs.<\/p>\n

What Is a Content Hub?<\/h2>\n

A content hub is a home to organize content about a common topic. It involves an internal linking strategy where content links back to a central hub page and, ideally, other related content.<\/p>\n

How to Create the “Right” Content Hub for Your Needs<\/h2>\n

To determine which content hub to choose, start by determining why you need one and evaluating your existing solutions (e.g., blog, resource center, etc.). Also, consider your KPIs, user journeys, and the resources needed to build your hub and content.<\/p>\n

Here’s a comparison table to help summarize the key differences between each content hub (this table compares the landing page of the hub only):<\/p>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
Good For<\/th>Content Hub Type<\/th>\n<\/tr>\n<\/thead>\n
<\/td>Main Hub<\/td>In-Context Hub<\/td>Content Library<\/td>Content Database<\/td>Topic Gateway<\/td>Topic Matrix<\/td>\n<\/tr>\n
Internal Linking<\/td>X<\/td>X<\/td>X<\/td>X<\/td>X<\/td>X<\/td>\n<\/tr>\n
Backlink Generation<\/td>X*<\/td>X<\/td><\/td><\/td><\/td>X*<\/td>\n<\/tr>\n
Topical Authority<\/td>X<\/td>X<\/td>X<\/td>X<\/td>X<\/td>X<\/td>\n<\/tr>\n
Lead Generation<\/td><\/td>X<\/td><\/td><\/td><\/td><\/td>\n<\/tr>\n
User Engagement<\/td>X<\/td>X<\/td>X<\/td>X<\/td>X<\/td>X<\/td>\n<\/tr>\n
Organic Traffic to Hub<\/td><\/td>X<\/td><\/td><\/td><\/td>X*<\/td>\n<\/tr>\n
Single Topic<\/td>X<\/td>X<\/td><\/td><\/td>X<\/td><\/td>\n<\/tr>\n
Multiple Topics<\/td>X<\/td><\/td>X<\/td>X<\/td><\/td>X<\/td>\n<\/tr>\n
Organizing <\/td>X<\/td>X<\/td>X<\/td>X<\/td>X<\/td>X<\/td>\n<\/tr>\n
Organizing >1K Pages<\/td><\/td><\/td><\/td>X<\/td><\/td>X<\/td>\n<\/tr>\n
Organizing Different Content Formats<\/td>X<\/td><\/td>X<\/td>X<\/td>X<\/td><\/td>\n<\/tr>\n
Resource Intensive<\/td>X<\/td><\/td>X<\/td>X<\/td>X<\/td>X<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

*It will ultimately depend on the hub: topic, search intent, and content on the hub page.<\/em><\/p>\n

6 Types of Content Hubs and Examples<\/h2>\n

If you’re debating between several hubs or unsure what each entails, here’s a summary of the six common types of content hubs, along with examples of each. These examples include common content hub types we frequently see and work on within the digital marketing industry.<\/p>\n

1. Main Hub (a Variation of Hub-and-Spoke)<\/h3>\n

Main Hubs are parent pages, known as the “hub,” that act as a home or library to organize related content, known as the “spoke” pages. Since the focus is on housing and organizing content, there isn’t much or any copy on these hub pages.<\/p>\n

Main Hubs vary in design, layout, and complexity. It can be as simple as a landing page with a list of spoke pages or a landing page with a grid containing cards representing and linking to each spoke.<\/p>\n

Main Hubs are one variation of a Hub-and-Spoke content strategy. There’s another variation that we call “In-Context Hubs” at Portent. I’ll cover that one next.<\/p>\n

Examples of Main Hubs<\/h4>\n