{"id":56524,"date":"2021-06-29T07:20:52","date_gmt":"2021-06-29T14:20:52","guid":{"rendered":"https:\/\/eigene-homepage-erstellen.net\/?p=56524"},"modified":"2021-06-29T07:19:23","modified_gmt":"2021-06-29T14:19:23","slug":"tracking-multiple-facebook-pixels-in-gtm","status":"publish","type":"post","link":"https:\/\/eigene-homepage-erstellen.net\/blog\/analytics\/tracking-multiple-facebook-pixels-in-gtm.htm","title":{"rendered":"Tracking Multiple Facebook Pixels in GTM"},"content":{"rendered":"\n

If you find yourself tracking data to multiple Facebook Ads accounts on the same website, you’ll need to customize your scripts to make sure you’re collecting the right information. You might have different Facebook pixels<\/a> for teams from separate departments or regions. You might also have multiple agencies running campaigns to different sections of your site. Regardless of the reason, it’s important to make sure you have your Facebook scripts set up correctly in Google Tag Manager to avoid sending the wrong data to your accounts.<\/p>\n

Improper configuration of multiple Facebook pixel IDs on your site can result in overcounting events and pageviews, send the wrong events to accounts, and can even impact retargeting audiences for your campaigns. Without customization, Facebook conversion pixels send data to any account that loaded on that page prior to that event. If you have more than one team running ads to specific sections of your site, you might have multiple Facebook pixel IDs loading through base pixels on all pages. This could create an inflation of existing events or collection of unwanted events across your accounts.<\/p>\n

This post will walk you through how to identify whether you need to set up tracking for multiple Facebook accounts and how to customize your scripts in Google Tag Manager.<\/p>\n

Crawl Your Site for Facebook Pixels<\/h2>\n
Sometimes, you might not even be aware of multiple Facebook accounts on your site or where to find them. This might especially be the case for large sites that have had many agencies or internal teams running Facebook Ads in the past. You can use a few different tools to find Facebook’s IDs across your site. Of course, the first places you should check are your Facebook account and GTM container. Check for unknown conversion names or questionable numbers in your Facebook Ads accounts and multiple Facebook pixel IDs in your GTM container.<\/p>\n
Use a Crawler<\/h3>\n
The most efficient way to find all instances of hard-coded<\/em> Facebook pixels is to crawl the site. We have a custom crawler at Portent that allows us to schedule and store regular crawls of sites. We can also use our custom crawler to search for or extract specific pieces of script or text. I’ve run these crawls and found multiple Facebook pixels sending unwanted events or overcounting existing events to our primary accounts. These crawls can also be run through tools like Screaming Frog, which has a great extraction feature for licensed users.<\/p>\n
First, you might want to run a crawl to find every GTM container so those can be checked for Facebook pixel IDs. To do this, run an extraction to pull the GTM container ID from every page by using this regex: [“‘](GTM-.?)[“‘]<\/p>\n
Once you’ve checked the GTM containers for all Facebook pixel IDs, you can run a crawl to find hard-coded Facebook pixels on every page by using this regex: fbq\\([“‘]init[“‘], [“‘](.?)[“‘]<\/p>\n
This will return the Facebook pixel IDs, which can be combined with the Facebook pixel IDs found in GTM containers to create your unique list.<\/p>\n
Use Facebook Pixel Helper<\/h3>\nYou might already know which pages are causing issues. In that case, you can use the Facebook Pixel Helper<\/a> to see every Facebook hit that’s sent out from a page. The extension will show you every pixel ID that loaded on the page, every event that was sent to each of those accounts, and the details of those events. It will also show you if an event was loaded multiple times on a page:<\/p>\n