{"id":56941,"date":"2021-07-27T07:00:27","date_gmt":"2021-07-27T14:00:27","guid":{"rendered":"https:\/\/www.eigene-homepage-erstellen.net\/?p=56941"},"modified":"2021-07-24T07:02:05","modified_gmt":"2021-07-24T14:02:05","slug":"internal-pagerank-optimization-strategies","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/seo\/internal-pagerank-optimization-strategies.htm","title":{"rendered":"Internal PageRank Optimization Strategies"},"content":{"rendered":"\n

Something people in the search engine optimization space often repeat is, “make sure your website has a good link structure.” Rarely does anyone explain what that means. We’re often told that a good link structure is very flat, so that any page isn’t too many clicks away from the homepage. But why is that valuable or useful?<\/p>\n

Flat site structures are good for users because they can get anywhere on the site fairly quickly no matter which page they land on, but there is also an algorithmic reason for having a flat structure. Generally, flat websites distribute more PageRank to important pages than deep websites because they are close to the homepage.<\/p>\n

What makes the homepage special for PageRank is that most websites receive backlinks that point to their homepage more than any other page. If the homepage receives the most PageRank from the rest of the web, then most of that PageRank is distributed to the pages the homepage links out to. Pages that are one click away from the homepage tend to have the second-highest amount of PageRank, and the pages they link to tend to have the third-highest PageRank, and so on.<\/p>\n

The homepage tends to receive the most PageRank from outside a website, and it has the most to share internally.<\/figcaption><\/figure>\n

What do we do if we’re working on a website that doesn’t have a flat link structure? If we have an important landing page and it’s four or five clicks away from the homepage, then we’re going to have a harder time because of how little of the external PageRank is being shared with it.<\/p>\n

To help pages like this rank, we’re going to need to reroute how PageRank flows on the website a bit using some internal PageRank optimization strategies. This guide contains best practices, reporting, and an implementation process to get the most out of the PageRank flowing into our websites.<\/p>\n

A Short Primer on PageRank<\/h2>\n
PageRank was Google’s first breakout algorithm. Named after Larry Page, it was a culmination of his and Sergey Brin’s original research at Stanford<\/a> to extract something useful out of the link structure of the web. They found that pages that receive links from pages that receive a lot of links tend to be of higher quality.<\/p>\n
Incorporating this quality signal in their results gave the Google search engine an early edge over their established competitors. But why would the link structure of the web have anything to do with quality? People tend to cite, recommend, and share content they found to be useful. Organizations with editorial policies like newspapers, governments, and schools will pay closer attention to whom they link out to, so vetted links indicate higher trustworthiness and authority.<\/p>\n
How PageRank works<\/a> is pretty interesting from a mathematics and computer science point of view<\/a>, but we don’t need to get into all of the specifics. Pages tend to have high PageRank if they receive links from pages with a lot of links, and those pages receive links from pages with a lot of links, and so on.<\/p>\n