{"id":57143,"date":"2022-07-14T07:00:06","date_gmt":"2022-07-14T14:00:06","guid":{"rendered":"https:\/\/www.eigene-homepage-erstellen.net\/?p=57143"},"modified":"2022-07-15T04:12:07","modified_gmt":"2022-07-15T11:12:07","slug":"getting-started-with-google-optimize","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/cro\/getting-started-with-google-optimize.htm","title":{"rendered":"What Is Google Optimize & How To Use It?"},"content":{"rendered":"\n

Originally written by Katie Spencer on 8\/19\/2021 and updated by Rommel Alcobendas on 7\/14\/2022.<\/em><\/p>\n

As digital marketing consultants and strategists, our job is to make recommendations to our clients, but we can’t base them on intuition alone. Besides making educated hypotheses on what could be harming webpage usability or causing friction on a site’s user journey, conversion rate optimization (CRO) strategists need a way to see whether our recommendations will positively impact conversions before implementing changes directly on the site.<\/p>\n

Luckily for us, we have the opportunity to support our recommendations with data using powerful A\/B testing platforms like Google Optimize. This guide will walk you through what Google Optimize is, what it can do, the basics of setting it up, and tips to keep in mind as you start testing.<\/p>\n

What is Google Optimize & How Does It Work?<\/h2>\n

Google Optimize is a free website design testing tool that can help you create and monitor your experiments to help you accomplish your business goals. This tool empowers you to customize target audiences from your existing website traffic to experience your test.<\/p>\n

Optimize can work as a basic web page editor, allowing you to make changes on your website that only your targeted testing audiences can see. It then provides insightful reports on how your variations performed over the duration of your test based on the conversions (or “objectives”) you assign to your experiment.<\/p>\n

Google Optimize vs. Optimize 360 (Free vs. Paid)<\/h3>\n

Like all platforms available for free on the internet, there is a paid tier that you can access through Google Optimize itself, called “Optimize 360”, or via Analytics 360. Is the paid version worth it, though?<\/p>\n

If your digital marketing strategy focuses on small and medium-sized businesses (or SME\/SMB), the free version will set you up nicely. On the other hand, larger enterprises, e-commerce websites, or agencies with highly sophisticated testing and analysis programs that may already have Analytics 360 would absolutely benefit from the paid version.<\/p>\n

The free version covers the most crucial CRO strategist needs, like running up to five simultaneous tests, or focusing on three experiment objectives\/conversions. If you’re paying for Optimize 360, you can run anywhere between 25 to 100 simultaneous experiments, with up to 10 objectives\/conversions to focus on. It’s quite the jump! Google provides a comparison table of Optimize features for both tiers<\/a>, so you can ultimately decide which is best for you and your business (the Optimize Resource Hub updated their feature comparison for GA4 users<\/a> as well).<\/p>\n

Why Use Google Optimize?<\/h2>\n

Google Optimize can help you test your ideas, prove your points, and make your case. For instance, if you’re curious if users will be more inclined to purchase if a CTA button is styled differently, you can test that using Optimize. Or, let’s say you need to provide proof to your stakeholders on why you restructured an entire landing page, Optimize will have the information you need to back up your work. It’s a versatile tool with a lot of different capabilities.<\/p>\n

At Portent, we love the integration between Google Optimize and Google Analytics (both Universal Analytics and GA4). For example, thanks to Google Analytics’ use of Experimentation ID\/Name as a dimension, connecting Optimize to GA reporting provides a pathway that will earn more granular insights. And the more insights you earn in relation to your tests, the better user journeys or audiences you can build for future test iterations or digital strategies.<\/p>\n

What Can You Do With Google Optimize?<\/h2>\n

Within Google Optimize, there are three types of tests and two site customizations you can use to improve user experience and conversion rates, depending on your needs. In this post, we’ll talk about testing and personalization (we won’t be talking through site banners).<\/p>\n