{"id":58516,"date":"2022-02-23T09:07:29","date_gmt":"2022-02-23T17:07:29","guid":{"rendered":"https:\/\/www.eigene-homepage-erstellen.net\/?p=58516"},"modified":"2022-02-23T09:07:37","modified_gmt":"2022-02-23T17:07:37","slug":"guide-to-redirect-testing-what-it-is-and-how-to-implement","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/cro\/guide-to-redirect-testing-what-it-is-and-how-to-implement.htm","title":{"rendered":"Guide to Redirect Testing: What It Is and How to Implement"},"content":{"rendered":"\n

Before I joined the team at Portent, I spent years executing landing page tests via paid social media platforms. One paid campaign could contain the same creative and targeting but split traffic to two different destinations. I didn’t know it at the time as a social media manager, but I was conducting a kind of redirect testing (a.k.a. “split-URL testing”).<\/p>\n

Conversion rate optimization strategists are all too familiar with the numerous classifications of A\/B tests and how they will work best for achieving their objectives for their clients and stakeholders. Whether determining what kind of test to implement<\/a> or how complex of a testing plan or setup<\/a> is involved, the redirect test is a vital experiment for digital marketers to know.<\/p>\n

What Is a Redirect Test?<\/h2>\n
Sometimes known as split-URL testing, redirect tests consist of two separate, published web pages. Performance metrics and KPI’s between these two pages are tracked and compared to determine which one had the best lift in desired conversions.<\/p>\n
The most commonly used CRO platforms with redirect testing are Google Optimize, Crazy Egg, Optimizely, and VWO.<\/p>\n
Why Are Redirect Tests Helpful?<\/h3>\n
The most crucial result redirect tests have in CRO is which overall design of the landing page was more effective in achieving conversions.<\/p>\n