{"id":60206,"date":"2022-09-21T07:00:07","date_gmt":"2022-09-21T14:00:07","guid":{"rendered":"https:\/\/eigene-homepage-erstellen.net\/?p=60206"},"modified":"2023-12-14T17:21:39","modified_gmt":"2023-12-15T01:21:39","slug":"understanding-enhanced-conversions-in-google-ads","status":"publish","type":"post","link":"https:\/\/eigene-homepage-erstellen.net\/blog\/ppc\/understanding-enhanced-conversions-in-google-ads.htm","title":{"rendered":"Understanding Enhanced Conversions in Google Ads"},"content":{"rendered":"\n

No data is ever completely accurate, and if you work on Google Ads, you know that conversion tracking doesn’t always match up between Google Ads and your analytics platform. With different attribution models, this disconnect can continue to grow.<\/span><\/p>\n

If you want to improve your data accuracy, the first step is implementing the Google Ads enhanced conversions feature. It offers increased visibility into your data, making optimizations and attribution more accurate!<\/span><\/p>\n

What Are Enhanced Conversions on Google Ads?<\/h2>\n
Enhanced conversions are part of Google Ads that are designed to improve the accuracy of your conversion data. <\/span>Enhanced Conversions <\/span><\/a>allows Google Ads to insert data from a converted visitor and then match that data to different ads viewed through their other devices.<\/span><\/p>\n

How Do Enhanced Conversions Work?<\/h2>\n
To help demonstrate the process of enhanced conversions, let’s use an example:<\/span><\/p>\n
\n
A visitor is researching air conditioners using their work laptop and clicks on an ad but doesn’t purchase.<\/li>\n
The visitor then leaves work and uses their phone, which is connected to a personal email address; they then revisit the website and purchase an air conditioning unit. The visitor puts information such as their name, address, and phone number into the checkout. The personal data collected is first-party data and what is shared with Google.<\/li>\n
The visitor was on their business email while researching air conditioners However, they also use their cell phone to authenticate their email. The authenticator on their phone helps Google match the phone number associated with the purchase with the email they use at work!<\/li>\n
Enhanced Conversions then files a single user for this visitor using this first-party data!<\/li>\n<\/ol>\n
If it wasn’t for enhanced conversions, that initial ad that the visitor clicked on might not have gotten any credit for this sale, and Google would have believed there were two users for this single visitor. <\/span><\/p>\n
Why You Should Use Enhanced Conversions<\/h2>\n
There are many benefits to enhanced conversions. If you have ever struggled with inaccurate revenue amounts or mismatched data between analytics and Google Ads, then you know the importance of this data’s accuracy. With the rise of user privacy, enhanced conversions are setting advertisers up for success in the future.<\/span><\/p>\n
Greater Conversion Data<\/h3>\n
There are conversions that would not be measured due to third-party cookie restrictions and data privacy laws. These now can be tracked because of the hashing process of enhanced conversions!<\/span><\/p>\n
More Reliable Data Analysis<\/h3>\n
You can decide bids and budgets, and adjust campaigns with enhanced conversions more confidently. This more accurate data, paired with Google’s ‘data-driven attribution model’ and <\/span>smart bidding strategies<\/span><\/a>, will help you make much more effective optimization decisions!<\/span><\/p>\n
First-Party Data<\/h3>\n
As third-party data is more restricted due to data privacy laws, you can use your first-party data to measure conversions. First-party data helps us rely less on paid data from parties that aren’t always effective.<\/p>\n
How to Set Up Enhanced Conversions in Google Ads<\/h2>\n
Before implementing Enhanced Conversions, please verify that you comply with <\/span>Google’s Customer Data Policies<\/span><\/a>. There are a few ways to implement enhanced conversions:<\/span><\/p>\n
Set Up With Google Tag Manager<\/h3>\n
In your Google Ads account, go to Tools & Settings > Conversions.<\/span><\/p>\n
Locate your primary conversion action and click on it.<\/span><\/p>\n
At the bottom, you will see ‘Enhanced Conversions.’ Click on it and check ‘Turn on Enhanced Conversions.’ Click on ‘Global Site Tag or Google Tag Manager’<\/span><\/p>\n

Greater Conversion Data<\/h3>\nThere are conversions that would not be measured due to third-party cookie restrictions and data privacy laws. These now can be tracked because of the hashing process of enhanced conversions!<\/span><\/p>\n

How to Set Up Enhanced Conversions in Google Ads<\/h2>\nBefore implementing Enhanced Conversions, please verify that you comply with <\/span>Google’s Customer Data Policies<\/span><\/a>. There are a few ways to implement enhanced conversions:<\/span><\/p>\n

Greater Conversion Data<\/h3>\n
There are conversions that would not be measured due to third-party cookie restrictions and data privacy laws. These now can be tracked because of the hashing process of enhanced conversions!<\/span><\/p>\n

How to Set Up Enhanced Conversions in Google Ads<\/h2>\n
Before implementing Enhanced Conversions, please verify that you comply with <\/span>Google’s Customer Data Policies<\/span><\/a>. There are a few ways to implement enhanced conversions:<\/span><\/p>\n