{"id":60422,"date":"2023-01-23T07:00:08","date_gmt":"2023-01-23T15:00:08","guid":{"rendered":"https:\/\/eigene-homepage-erstellen.net\/?p=60422"},"modified":"2023-01-23T08:17:09","modified_gmt":"2023-01-23T16:17:09","slug":"what-is-googles-e-a-t-why-is-it-important-for-seo","status":"publish","type":"post","link":"https:\/\/eigene-homepage-erstellen.net\/blog\/seo\/what-is-googles-e-a-t-why-is-it-important-for-seo.htm","title":{"rendered":"What Is Google\u2019s E-E-A-T & Why Is It Important for SEO?"},"content":{"rendered":"\n

E-E-A-T, coined by Google, has become an adjective and a concept for SEOs to describe the quality of their website. This term is used by many in the SEO industry, especially when they’re discussing algorithm updates. Recently, it became a hot topic with Google’s announcement of the 2022 Helpful Content Update. <\/span>In late 2022, Google announced the <\/span>addition of E to E-A-T<\/span><\/a> so I decided to update this article. <\/span><\/p>\n

I’m here to tell you what E-E-A-T means, why it matters, what it has to do with algorithm updates, and how to improve your website’s E-E-A-T.<\/span><\/p>\n

What Is Google’s E-E-A-T or Double-E-A-T?<\/b><\/h2>\n

E-E-A-T is an acronym for Experience, Expertise, Authority, and Trust. It is mentioned in <\/span>Google’s Search Quality Rater Guidelines<\/span><\/a> (SQRG) for raters to evaluate while rating quality and purpose. It is used by the Search Quality Raters but not by the Google algorithm. That’s why I call it an adjective in the SEO community. SEOs use it to describe this guideline and whether or not their website has a high or small amount of it, interchangeable with “quality.”<\/span><\/p>\n

As previously mentioned, E-E-A-T isn’t new. It has been around since 2014 and gained a lot of traction during the <\/span>“Medic” update<\/span>, where impacted sites scrambled to figure out how to recover. <\/span>Case studies<\/span><\/a> about the recovery relied heavily on the SQRG; since then, we’ve seen the hype about E-E-A-T grow. To better understand this acronym, we need to define each letter.<\/span><\/p>\n