The list goes on, but you get the point.<\/li><\/ul><\/div>\n\n\n\n
Resource needs will also depend on the type of hub. There are various content hubs, and they don’t all serve the same purpose. Consider what your strategy and KPIs are and review our recommendations on how to choose a content hub<\/a>.<\/p>\n\n\n\n
Content Hub Case Study<\/h2>\n\n\n\n
The Challenge: The Client Wanted to Be the Leading Authority in Its Field<\/h3>\n\n\n\n
We worked with a leading reference client who wanted to improve keyword rankings for existing content to drive additional organic traffic. They also wanted to be recognized as an expert in the area they specialized in—one way of doing that was to show up at the top of SERPs.<\/p>\n\n\n\n
The Strategy: We Created Content Hubs to Fill Gaps & Drive Traffic<\/h3>\n\n\n\n
Using Portent’s content hub strategy framework<\/a>, we conducted keyword research, analyzed search results & competitors, and evaluated existing content to understand the breadth of content and identify any gaps. We created an editorial calendar to summarize key information and used it to organize content briefs.<\/p>\n\n\n\n
We prioritized updating existing content first<\/a> due to the smaller efforts required from our client’s editorial teams and the potential results of refreshing old content<\/a>. When creating content to fill gaps, we relied on metrics like search volume and keyword difficulty to prioritize the most impactful content first.<\/p>\n\n\n\n
We helped our client generate 135 articles—27% content updates and 73% new content.<\/p>\n\n\n\n
The Results: Content Hubs Filled Content Gaps & Drove 3.3 Million Additional Organic Traffic<\/h3>\n\n\n\n
For a more detailed breakdown of the results and data visuals, see the Results section of our case study<\/a>.<\/p>\n\n\n\n

Takeaways<\/h2>\n\n\n\n
Our content hubs proved to be successful in achieving our client’s goals and KPIs. This was one of the largest content hubs our team has worked on, and we certainly learned a lot. Here are some of the takeaways.<\/p>\n\n\n\n

It May Take 2+ Months to Start Seeing Results<\/h3>\n\n\n\n

Takeaways<\/h2>\n\n\n\nOur content hubs proved to be successful in achieving our client’s goals and KPIs. This was one of the largest content hubs our team has worked on, and we certainly learned a lot. Here are some of the takeaways.<\/p>\n\n\n\n

Takeaways<\/h2>\n\n\n\n
Our content hubs proved to be successful in achieving our client’s goals and KPIs. This was one of the largest content hubs our team has worked on, and we certainly learned a lot. Here are some of the takeaways.<\/p>\n\n\n\n