{"id":61940,"date":"2023-04-28T07:00:00","date_gmt":"2023-04-28T14:00:00","guid":{"rendered":"https:\/\/eigene-homepage-erstellen.net\/?p=61940"},"modified":"2023-10-12T15:41:33","modified_gmt":"2023-10-12T22:41:33","slug":"5-best-ways-to-use-chatgpt-for-content-marketing","status":"publish","type":"post","link":"https:\/\/eigene-homepage-erstellen.net\/blog\/content\/5-best-ways-to-use-chatgpt-for-content-marketing.htm","title":{"rendered":"5 Best Ways to Use ChatGPT for Content Marketing"},"content":{"rendered":"\n

Have you thought about using ChatGPT to write your content? Well you certainly aren’t alone. With its ability to generate full-length articles in just seconds, ChatGPT might seem like a magic bullet for content creation. In reality, ChatGPT isn’t the solution to all of your content problems. <\/p>\n\n\n\n

A world where you and your competitors use ChatGPT to write articles and landing pages is where all your content is remarkably similar. Since you’re all using the same “writer” and the same information pool, no one will stand out or gain a competitive advantage in search results.<\/a><\/p>\n\n\n\n

Fact:<\/strong> ChatGPT, in and of itself, is not a content marketing strategy.<\/p>\n\n\n\n

Additional fact:<\/strong> ChatGPT is a highly useful tool for content marketers.<\/p>\n\n\n\n

How can both be true at the same time? ChatGPT can assist with simple, time-consuming tasks but is not great for any high-level strategy; those tasks are still better suited for humans.<\/p>\n\n\n\n

Let’s take a look at when it’s helpful to use ChatGPT and when it isn’t. While it might not be a content marketing panacea, ChatGPT still has a role to play.<\/p>\n\n\n\n
ChatGPT Pros<\/td>ChatGPT Cons<\/td><\/tr>
1. Great for Research & Content Ideation for Copy Briefs
2. Can Write Title Tags & H1 Headers
3. Can Write Meta Descriptions
4. Can Write Unique Product Descriptions
5. Can Update Blog Posts<\/td>		1. Can’t Generate New Information
2. Doesn’t Write With a Creative Style
3. Repeats Misinformation
4. Not Very Good With Source Attribution
5. Sometimes Generates Nonsense<\/td><\/tr><\/tbody><\/table>\n\n\n\n

What is ChatGPT & How Does it Work?<\/h2>\n\n\n\n

Before we consider the ways ChatGPT can help with content marketing, let’s go over how it works. The first thing to understand about ChatGPT is that while it generates text, it’s not actually intelligent or creative.<\/p>\n\n\n\n

ChatGPT<\/a> (Chat Generative Pre-trained Transformer) is a type of large language model, or LLM, made by OpenAI and trained on large amounts of publicly available text from the web. Upon receiving a prompt from the user, ChatGPT outputs text it thinks is a realistic response based on the text it was trained on. To us, it might seem like ChatGPT is thinking and responding. In reality, it’s just outputting what a human is statistically likely to say.<\/p>\n\n\n\n

ChatGPT is able to make predictable text because it was trained to do it in two key ways:<\/p>\n\n\n\n

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  1. By completing sentences from the web:<\/strong> Drawing on billions of examples of text available on the web, ChatGPT learns which words are most likely to follow the next word in practically any sequence.<\/li>\n\n\n
  2. By humans asking questions and telling it which responses are best:<\/strong> Here, the LLM provides several different answers to a specific prompt. Human trainers then tell ChatGPT which answers are best. From this, it learns what appropriate responses look like.<\/li>\n\n<\/ol>\n\n\n\n

    While its creators may have trained ChatGPT not to plagiarize anything word-for-word, the information it provides is taken from elsewhere on the web. ChatGPT can’t have original ideas since it can only repeat what it has been shown before in training, which is not very creative. Similarly, its predictable output isn’t based on synthesizing information to develop new conclusions, so it doesn’t really qualify as intelligent, either.<\/p>\n\n\n\n

    How Content Marketers Can Use ChatGPT<\/h2>\n\n\n\n

    Despite it’s limitations, ChatGPT excels at simple, time-consuming tasks that involve generating different options in response to a prompt. That being the case, it can greatly help activities in the “high time commitment\/limited expertise” category. Think of it as an assistant or copywriting intern.<\/p>\n\n\n\n

    Since ChatGPT is good at generating several short snippets of text at a time, it may quickly become your go-to tool for several necessary but tedious (for a human, anyway) content marketing tasks.<\/p>\n\n\n\n

    1. Research & Content Ideation for Copy Briefs<\/h3>\n\n\n\n

    Before you send your copywriter any kind of writing task, you probably create a content brief<\/a> or outline. Typically, this brief will include a rundown of topics to address in the copy. ChatGPT can help you create this brief.<\/p>\n\n\n

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