{"id":62192,"date":"2023-05-25T07:00:00","date_gmt":"2023-05-25T14:00:00","guid":{"rendered":"https:\/\/eigene-homepage-erstellen.net\/?p=62192"},"modified":"2023-05-25T12:47:46","modified_gmt":"2023-05-25T19:47:46","slug":"how-to-conduct-a-website-content-audit","status":"publish","type":"post","link":"https:\/\/eigene-homepage-erstellen.net\/blog\/content\/how-to-conduct-a-website-content-audit.htm","title":{"rendered":"How to Conduct a Website Content Audit in 6 Steps"},"content":{"rendered":"\n

Content audits are a foundational step when creating a content strategy. It’s easy to get excited about new ideas for your website content and want to start changing things right away, but you are doing yourself a disservice if you don’t take the time to first understand the state of your existing content and where you’re starting from. <\/p>\n\n\n\n

For a cheesy metaphor (stay with me now), you can’t plan a meal without first looking at your ingredients in the fridge and pantry. By going through your cupboards, you might find ingredients that you had forgotten about that give you new ideas, something that’s definitely rotting and needs to be thrown out, and maybe you discover what’s missing that needs to go on the grocery list stat. Your website content is very similar but with fewer funky smells.<\/p>\n\n\n

Conducting a content audit is a core part of what we do on the content strategy team here at Portent to understand a client’s website content before recommending a strategy. They are a critical step in gaining a holistic view of a client’s website content. Put simply, we cannot build an effective strategy without one – and neither should you.<\/p>\n\n\n\nIn this post, I will walk you through how to look at your website’s cupboards and take stock of what existing content you already have.<\/p>\n\n\n\nWhat Is a Content Audit?<\/h2>\n\n\n\n

Let’s start with a fancy definition. A content audit is the process of evaluating a website’s current content to discover what is and isn’t working. <\/strong>This includes all different types of content, from blog posts to landing pages, to case studies, videos, and more. By conducting a content audit, you can then build a content strategy to improve your website’s content.<\/p>\n\n\n\n

There are lots of different ways to approach a content audit. For example, you might be conducting an audit of a whole website that covers 15-20 different types of web pages (homepage, product pages, hub pages, about pages, blog posts, etc.) in-depth. Or you might be focusing on a specific subset of pages, like the blog where you’re assessing 500 blog posts and making high-level recommendations on what to keep, update, consolidate, or delete. <\/p>\n\n\n\n

Your approach will depend on your website’s needs and the type of content you have. For this post, I’ll focus on evaluating a website as a whole, where you’re doing a deep dive into each major type of page on a website.<\/p>\n\n\n\n

Why Do a Content Audit?<\/h2>\n\n\n\n
As someone who spends arguably too much time looking at different website content on a day-to-day basis, trust me when I say do not underestimate the value of a content audit. Websites have a lot of different content and a lot of different people working on them over the years. This can create a lot of inconsistencies and siloed content that has received varying levels of love. That blog post that Greg from accounting wrote five years ago is probably still live on your site, and it might be hurting your site’s performance. No offense Greg.<\/p>\n\n\n\n
By continuously auditing your content before making any significant changes to your website<\/a>, you can build a more cohesive and effective content strategy. An audit helps ensure that your existing content is up-to-date and not sitting around going stale. It can also identify what content needs to be thrown out and what gaps you need to fill.<\/p>\n\n\n\n
We recommend performing a content audit for your website at least once a year<\/a> and more frequently for specific subsections of content.<\/p>\n\n\n\n
How to Perform a Content Audit in 6 Steps<\/h2>\n\n\n
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