{"id":63593,"date":"2023-11-16T07:00:00","date_gmt":"2023-11-16T15:00:00","guid":{"rendered":"https:\/\/eigene-homepage-erstellen.net\/?p=63593"},"modified":"2024-09-04T21:22:28","modified_gmt":"2024-09-05T04:22:28","slug":"core-web-vitals-impact-on-traffic-and-conversions","status":"publish","type":"post","link":"https:\/\/eigene-homepage-erstellen.net\/blog\/analytics\/core-web-vitals-impact-on-traffic-and-conversions.htm","title":{"rendered":"Do Core Web Vitals Boost Website Traffic and Conversions?"},"content":{"rendered":"\n

It’s no secret that Portent is relentless in our pursuit of website performance optimization. We have long tracked the swift currents of site speed<\/a> and their undeniable impact on conversions. We’ve also extensively documented the rise of Core Web Vitals<\/a> (CWV) and offered a step-by-step guide<\/a> on using them in reporting.<\/p>\n\n\n\n

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NOTE:<\/em><\/strong> We will not review the definitions and contributing factors influencing the Core Web Vitals mentioned in this post. If you’d like more of a general primer on Core Web Vitals, please see the links above and return to this post when you’re done.<\/em><\/p>\n\n\n\n

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But a question lingers: Beyond the obvious connection to site speed, how do Core Web Vitals affect website visibility and user experience? The answers lie not in assumptions but in the crucible of data. <\/p>\n\n\n\n

This study explores the correlations that map out a subtle yet significant interplay between CWV, revenue, and conversions.<\/p>\n\n\n\n

The Methodology<\/h2>\n\n\n\n

We took a meaningful glance at seven diverse and sizable websites spanning various industries, including Automotive, Education, Tech SaaS, and Travel.<\/p>\n\n\n\n

For a sense of scale, these sites averaged 764K monthly sessions, $4.6M monthly revenue, and 29K monthly conversions.<\/p>\n\n\n\n

This study focused on the timespan between May 2019 and September 2023, a long enough period to iron out any peaks or valleys caused by the pandemic.<\/p>\n\n\n\n

Lastly, we used Pearson Correlation<\/a>, a scale from -1 to 1, to look at the relationship between First Contentful Paint (FCP), Cumulative Layout Shift (CLS), First Input Delay (FID), and Sessions, Revenue, and Goal Completions.<\/p>\n\n\n\n

The Results<\/h2>\n\n\n\n

When correlating Core Web Vitals to website traffic, we found…<\/h3>\n\n\n\n