{"id":64304,"date":"2024-02-01T15:02:50","date_gmt":"2024-02-01T23:02:50","guid":{"rendered":"https:\/\/www.eigene-homepage-erstellen.net\/?p=64304"},"modified":"2024-03-20T12:41:15","modified_gmt":"2024-03-20T19:41:15","slug":"pay-per-click-explained","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/ppc\/pay-per-click-explained.htm","title":{"rendered":"What is PPC? Pay-Per-Click Explained"},"content":{"rendered":"\n

Pay-per-click (PPC) marketing is a complex digital marketing channel. It presents a significant opportunity for digital marketers to grow their traffic and conversion metrics. But without a smart strategy and careful tactics, pay-per-click can cause major headaches.<\/p>\n\n\n\n

We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.<\/p>\n\n\n\n

If you’re looking to skip ahead, here’s what we’ll cover on this page:<\/p>\n\n\n\n

PPC (Pay-Per-Click) Marketing Meaning<\/a><\/li>\n\n\n\n
Types of PPC Ads<\/a><\/li>\n\n\n\n
How PPC Works<\/a><\/li>\n\n\n\n
Major PPC Advertising Platforms<\/a><\/li>\n\n\n\n
Benefits of PPC Advertising<\/a><\/li>\n\n\n\n
Pitfalls of PPC Advertising<\/a><\/li>\n\n\n\n
Three Things to Determine Before Launching a PPC Strategy<\/a><\/li>\n\n\n\n
PPC Ads for Each Conversion Funnel Stage<\/a><\/li>\n\n\n\n
Tips to Optimize PPC Strategy and Campaign Management <\/a><\/li>\n\n\n\n
Learn More About PPC<\/a><\/li>\n<\/ul>\n\n\n\n
If you want to start from the top, let’s dive in!<\/p>\n\n\n\n
PPC (Pay-Per-Click) Marketing Meaning<\/h2>\n\n\n\n
Pay-per-click marketing is an advertising channel where marketers generate ad impressions on a search engine, website, or social media platform and are charged on a per-click basis versus per impression. The bid amount may affect placement, but the advertiser only pays when their ad is clicked by an online user.<\/p>\n\n\n\n
The most common pay-per-click ad format appears on search results pages of search engines like Google or Bing. Advertisers can place their brand, product, or service front and center in the form of an ad targeting a specific keyword or behavior.<\/p>\n\n\n\n
Here’s an above-the-fold look at a recent Google results page for the query ‘personal loans.’<\/p>\n\n\n\n