{"id":6718,"date":"2020-10-22T07:00:07","date_gmt":"2020-10-22T14:00:07","guid":{"rendered":"http:\/\/www.conversationmarketing.com\/2010\/10\/long-tail-seo-101-defined.htm"},"modified":"2020-10-16T12:24:12","modified_gmt":"2020-10-16T19:24:12","slug":"long-tail-seo-101-defined","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/seo\/long-tail-seo-101-defined.htm","title":{"rendered":"Why Long-Tail Keywords Are Valuable To SEO"},"content":{"rendered":"\n

Updated on October 22, 2020, to include new information and insights.<\/em><\/p>\n

Long-tail keywords play a huge role in SEO and digital marketing. But what are they, and how do you know long-tail from a short-tail keyword? This post will cover everything you need to know about long-tail keywords, from how to find them and why they are important, with a few tips on how to optimize for them.<\/p>\n

What Are Long-Tail Keywords?<\/h2>\n

When I first heard about long-tail keywords, I assumed the term came from the number of words that make a query; however, this is not always the case. A long-tail keyword comes from search volume and specificity of a keyword, rather than the length. Long-tail keywords are search queries that typically get less search traffic but higher conversion value<\/a>.<\/p>\n

A long-tail keyword starts with a “head” or main keyword for the topic, that can split off into millions of variants, creating the long-tail keyword. These are especially common for niche markets and products.<\/p>\n

Finding Long-Tail Keywords<\/h2>\n

When it comes to long-tail keywords, the definition still seems pretty vague. You might sit and think, “the more specific a product, the harder to find, and the fewer people that are searching for them.”<\/p>\n

Although fewer people are searching for these specific queries, the users that are will get more out of the results than a broad term. But how do you know a short-tail keyword from a long one? In the example below, I will walk you through a situation and how to find long-tail keywords on a topic.<\/p>\n

Example of a Long-Tail vs. a Short-Tail Keyword<\/h3>\n

Imagine being invited to a last-minute potluck. If you had more time to prep, you would make your grandma’s famous lasagna; however, you’re tight on time, and all you have is a slow cooker, cheese, and a few other ingredients. To find a recipe, there are many queries you could do.<\/p>\n

First, you will probably start with a broad term to see all possible results and inspiration. The keyword “cheese” has over 195,000 searches a month, so you decide to give this keyword a try.<\/p>\n

This keyword returns the definition, image, and even a local search to find cheese near you. Since you already have cheese (and know what it is), this keyword serves no use for your intent, even though it has a high search volume.<\/p>\n

After you decide cheese isn’t going to bring you what you are looking for at this moment, you decide to get more specific and search for “cheese dip.” This keyword has a volume of 10,000, which means it is a popular term. If others are searching for this query, and since it is more specific, this keyword must work better for you than “cheese” did.<\/p>\n

Here, Google assumes that your search intent<\/a> is to find recipes and not pictures or the definition of cheese dip. The addition of the word “dip” narrows down the work and effort on your end and only provides results that will serve you best. But once you visit the top result for cheese dip, you run into a problem: the cheese dip recipe that populates requires using a stovetop, not a crockpot.<\/p>\n

You already have your mind set on a crockpot method. And even though you found a recipe, it doesn’t mean your search is satisfied. To narrow it down even further, you decide to add some keywords that can distinguish your results from the rest. You choose to include “crockpot” and “best” to ensure only results with those two keywords get included.<\/p>\n

From this example, here are your keywords ranked by search volume (SV) from short-tail to long-tail:<\/p>\n