{"id":6875,"date":"2011-09-07T22:15:00","date_gmt":"2011-09-08T05:15:00","guid":{"rendered":"http:\/\/www.conversationmarketing.com\/?p=3074"},"modified":"2021-06-29T10:58:00","modified_gmt":"2021-06-29T17:58:00","slug":"seo-statistics-predicting-traffic-growth-over-time","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/analytics\/seo-statistics-predicting-traffic-growth-over-time.htm","title":{"rendered":"SEO statistics: Predicting traffic growth"},"content":{"rendered":"\n

Prospective clients always want to know: What kind of impact will SEO have? How much traffic will I get?<\/p>\n

I’m an empirical guy. I want to give an answer. But based on what?<\/p>\n

Well, I did some serious digging into traffic patterns over time across 200 Portent clients, and I have some answers. Warning<\/strong>: This data heads into seriously touchy-feely statistics. Use with caution.<\/p>\n

Oh, and I refuse to make an infographic.<\/p>\n

Where the data came from<\/h2>\n
I pulled data as follows:<\/p>\n
\n
75% from Google Analytics, via the API.<\/li>\n
15% from historical reports<\/li>\n
10% from other analytics tools, like WebTrends<\/li>\n<\/ul>\n
For all data, I used the last day of the month as that month’s result. So month 1 traffic data is what the client saw after a full month of SEO.<\/p>\n
With balanced SEO, the first month rocks<\/h2>\n
Clients working on both on- and off-site SEO saw the biggest percentage<\/strong> growth the first month—over 100% rise in non-branded organic traffic. But overall<\/strong> growth stayed strong and continued to rise over six months. Overall results? 300% growth.<\/p>\n