{"id":8294,"date":"2012-03-22T15:35:07","date_gmt":"2012-03-22T22:35:07","guid":{"rendered":"http:\/\/www.conversationmarketing.com\/?p=3612"},"modified":"2021-06-29T08:00:06","modified_gmt":"2021-06-29T15:00:06","slug":"information-is-free-knowledge-is-not","status":"publish","type":"post","link":"https:\/\/www.eigene-homepage-erstellen.net\/blog\/marketing-strategy\/information-is-free-knowledge-is-not.htm","title":{"rendered":"Information is free. Knowledge is not."},"content":{"rendered":"\n

In business, everyone keeps confusing information with knowledge. They’re different. Even the dictionary says so:<\/p>\n

Information: Facts provided or learned about something or someone.<\/p>\n
Knowledge: Information and skills acquired through experience or education; the theoretical or practical understanding of a subject.\n<\/p><\/blockquote>\n
Information<\/strong> is ones and zeros. It’s raw data, or a list of facts. It’s instructions on filling out a business license, or the instructions Google provides when you sign up for Adwords. The obvious stuff. You can often acquire information for free: Go to the Associated Press for raw, un-analyzed news. Or read a ‘how to’ on building your own car.<\/p>\n
Knowledge<\/strong> is something else entirely. It’s what you get when you combine information with analysis<\/em> and experience<\/em>. Knowledge is information distilled down to actions. It can and should cost you money, or time, or something else. If you want real analysis of the news you just grabbed from the Associated Press, for example, you might go to the New York Times and pay (at least after 10 views). To learn AdWords tricks that can actually help you profit, you’ll buy a book, pay for a seminar or hire a consultant.<\/p>\n
You must pay for knowledge in money or effort. If you don’t understand this, you’re going to fail. <\/p>\n