Yearly Archives: 2006

Internet Marketing

Seth Godin had an article about MMMZR on his site. The concept was so bizarre and so interesting that I purchased an ad. Basically, it’s the ultimate pyramid marketing scheme, gone viral. It was expensive. Really expensive. But, on the other hand, it’s sent as much traffic to this site in the last two hours… Read More

Internet Marketing

Holiday Inn shows how opt-in marketing should be done.

Internet Marketing

Marketing is scary. Spooky. It requires leaps of faith. Brian mentioned this today, and pointed me to a post on Seth Godin’s blog. Very insightful. Remember it the next time you’re brainstorming and you stop yourself with a line like ‘but that will never happen’ or ‘but they won’t like that’…

Internet Marketing

Kvelling, in Yiddish, means ‘gloating’, ‘full of pride’ or the state of being delighted about something. I’m kvelling for a moment: My company was chosen as one of the 100 fastest-growing companies in Puget Sound. Number 48, to be exact. That growth is a testament to my clients, who have worked with us for years… Read More

Internet Marketing

SiteProNews had an article in my in-box this morning when I got to work. The best quote: “With articles and books being written about the Web’s natural ability to access niche markets (‘The Long Tail’ by Chris Anderson), businesses will soon realize that delivering meaningful content to interested audiences takes precedence over attracting volumes of… Read More

Internet Marketing

Coca-Cola has failed to respond to an online campaign accusing them of atrocities. Here’s what I’d do if I were them.

Internet Marketing

What if marketing and ad agencies paid clients bonuses?
Beau Fraser has an editorial on page 13 of this week’s Advertising Age that suggests just that. And internet marketing might be the perfect place to start.

Internet Marketing

Brian writes about the No Excuses Ethos. I’m struck by how well this applies to marketing, too. I screw up all the time. I encourage clients to bet big and lose big. Why? Because you learn either way. If you lose big, you learn big, and your chances of succeeding the next time grow exponentially.… Read More

Internet Marketing

You can now listen to my September 28th seminar at Adhost. It’s in MP3 format, 25 megabytes, 86 minutes, and is available for free. Just click and it’s yours. In it, I cover the entire Conversation Marketing process, from start to finish. I also answer some great questions from the audience. I also, apparently, say… Read More

Internet Marketing

I’ve tried for years to explain to clients why a Flash splash page is a bad idea. But SEOMOZ has the best comparison I’ve ever heard: When we have clients who are thinking about Flash splash pages, we tell them to go to their local supermarket and bring a mime with them. Have the mime… Read More

Internet Marketing

I’m speaking to a group today about Internet Marketing, at Adhost Internet Advertising in downtown Seattle. It’s booked solid, but they will be recording it. I’ll post the recording when I get it.

Internet Marketing

A colleague of mine told me a great story today: A friend of hers signed her daughter up for Chinese language classes. Her daughter didn’t want to go. When asked why, she said “Because I don’t speak Chinese”. Therein lies one of the great lessons of internet marketing.

Design & Development

I just went onto the American Express web site to buy something using my points. The shopping experience was great, right up until I tried to complete my purchase. Then I got a screen that looked like this: Really helpful, guys. Thanks. At that point, I gave up. I’ll have to call them, taking up… Read More

Design & Development

NFB v. Target is just a ruling on a request to dismiss the case. It’s not final. But it could have wide implications for all web sites, as the judge rules that the ADA does apply to web sites. Here’s a quick checklist and some common sense guidelines to help you comply with the ADA.

Design & Development

Is your site accessible? Better check, because the first legal precedent is out.