Welcome to the Training Hub
From eBooks to video tutorials, we at Portent love to share our integrated Internet marketing knowledge. We hope these resources help you build your business.
Crafted by Ian Lurie
Technical SEO Best Practices – The Ebook
Expert Technical SEO Advice to Hit the Ground Running
Approximately a 60 minute read
Download the EBook
Crafted by Ian Lurie
30 Little Things to Make Your Content Better
Great content is about the big idea, sure. But it’s also about the little things. Portent’s CEO, Ian Lurie, will walk you through 30 can’t-skip best practices to improve your content, no matter the audience.
Duration: 1 hour 3 minutes
Watch the Webinar
Crafted by Michael Wiegand
How to Connect Your CRM & Web Analytics Platforms
Portent’s Analytics Architect Michael Wiegand gives a detailed walkthrough of how to integrate your CRM and Web Analytics Platforms to create unmatched insight and actionable, closed-loop analytics.
Duration: 51 minutes 35 seconds
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Crafted by Ken Colborn
SEO for Dynamic Websites with AJAX & Angular
In this PortentU webinar, Ken Colborn shows you how to optimize dynamic sites, getting search engines to properly crawl AJAX, Ember, AngularJS and more.
Duration: 43 minutes 29 seconds
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Crafted by Kaitlin McMichael
International SEO Strategy Guide
In this PortentU webinar, Kaitlin McMichael shows you how to plan, execute, and measure a successful international SEO strategy, including anticipated ROI.
Duration: 59 minutes 38 seconds
Watch the WebinarCrafted by Michael Wiegand
Hyper-Local Analytics Made Easy
Portent’s Analytics Architect Michael Wiegand will show you how to build rich visualizations with website performance by neighborhood with Google Analytics.
Duration: 46 minutes 38 seconds
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Crafted by Mike Fitterer
PPC When Time & Sanity Are Scarce – The Webinar
Portent’s PPC Team Lead Mike Fitterer will give you strategic, actionable advice on how to manage PPC successfully when you’re managing everything.
Duration: 55 minutes 48 seconds
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Crafted by The Portent Team
Force-directed Crawl Diagram
At-a-glance SEO diagnosis using force-directed diagrams
$97
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Crafted by George Freitag
SEO for Mobile Devices – “The 30 Minute Audit”
In this webinar, George Freitag shows how to uncover your best mobile SEO opportunities, and future-proof your site for the mobile-first era of digital.
Duration: 40 minutes 4 seconds
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Crafted by Alex DeLeon
What Paid Social & Organic Reach Means To Your Team Now
Organic social reach and virality have faded to a dim memory. Alex DeLeon covers the increasingly critical role of Paid Social in your marketing mix.
Duration: 41 minutes 21 seconds
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Crafted by Timothy Gillman
Google Analytics Goals You Should Track – 4 Musts
Timothy Gillman, Analytics Strategist shows you 4 GA goals every website needs to track, and how to track them. All explained with cheesy stock photos.
Duration: 40 minutes 35 seconds
Watch the WebinarCrafted by Ken Colborn
The 30 Minute SEO Audit
Learn how to review your website for common SEO issues in 30 minutes or less. Ken Colborn shares the actionable steps and tools needed to triage a site quickly.
Duration: 57 minutes 29 seconds
Watch the WebinarCrafted by Michael Wiegand
Measure Shopper Engagement – Find The Funnel Tipping Point
How engaged is your audience, really? Get beyond surface metrics like Bounce Rate & Visit Duration to determine the engagement tipping points in your funnel.
Duration: 27 minutes 55 seconds
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Crafted by Chad Kearns
Facebook Ads Best Practices
Building reach via paid social is a critical digital marketing component. Fight through the explosion of formats & targeting options to bring clarity and control.
Duration: 58 minutes 53 seconds
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Crafted by Ian Lurie
20 Copywriting Disasters & How to Avoid Them
Portent rants a lot about the importance of great copy. Our Founder & CEO Ian Lurie shares both tips and the strategy to get you writing like a pro.
Duration: 58 minutes 19 seconds
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Crafted by George Freitag
Local SEO Best Practices – “Get on That Map”
Review the essential elements of SEO for small or local businesses with George Freitag, including citations, maps, reviews, onsite content, links and more.
Duration: 1 hour 46 seconds
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Crafted by Sara Lingafelter
Viral Marketing Fundamentals – The Principles of Virality
The crucial difference between popularity and virality. Get professional guidance on how to activate your audience and spread the good word about your brand.
Duration: 1 hour 1 minute 36 seconds
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Crafted by The Portent Team
How to Present SEO Results to an Executive Team
While PPC can show off direct ROI, your SEO efforts can be tough to quantify. Knowing how to report on SEO, and how to communicate your wins becomes vital.
Duration: 29 minutes 23 seconds
Watch the WebinarCrafted by Ian Lurie
Attribution for Digital and Offline Marketing
Back in the old days, marketers amazingly still measured attribution. They used techniques that still work, for some of your toughest measurement challenges.
Duration: 58 minutes 3 seconds
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Crafted by The Portent Team
Product Listing Ads for Beginners
We figured out PLAs so you don’t have to
Approximately a 30 minute read
Download the EBook
Crafted by The Portent Team
Getting Started in PPC: Fast!
Expert PPC advice to hit the ground running
Approximately a 27 minute read
Download the EBook
Crafted by The Portent Team
PPC for Your Small Business
The guide for any small business owner who wants to expand their customer reach.
Download the EBook
Crafted by The Portent Team
Write Ad Copy that Inspires Greatness
Tackle pay-per-click marketing by delivering inventive, real world advice
Download the EBook
Crafted by The Portent Team
SEO Essentials
You will receive 10 easy-to-execute, customized tips aimed at improving your search rankings from one of our expert SEO strategists
$1,000
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Crafted by The Portent Team
Web Marketing for Dummies
We make it easy to build an online presence for your business with web marketing. Available for purchase at Amazon.com.
Download the EBook
Crafted by Ian Lurie
Conversation Marketing eBook
Your customers provide you with data about their likes and dislikes every day. Let us show you how to channel that information into sales.
Approximately a 105 minute read
Download the EBook
Crafted by Ian Lurie
Fat Free Guide to SEO Copywriting
Write like an SEO pro with these easy instructions on headlines, keywords and more.
Approximately a 19 minute read
Download the EBook
Crafted by The Portent Team
How to Pass the Bing Ads Accredited Professional Exam
Your guide to passing with as little studying as possible.
Approximately a 40 minute read
Download the EBook
Crafted by Ian Lurie
Fat Free Guide to Google Analytics
The missing Google Analytics manual for marketers & entrepreneurs.