Yearly Archives: 2014

Analytics

If you’re going to grow a marketing campaign beyond last-click converters, you have to know how to attribute value to channels that support conversion in other ways. A classic example: You’re running a social media campaign. Your client wants to turn it off, because they see zero conversions. But you know social media supports other… Read More

SEO

The SEO community and the web development community can often be at odds. One thing they’ll both agree on, however, is the importance of performance. The SEO’s favorite site speed tool is Google’s PageSpeed Insights, which I’ve written about before. We’ve all seen this among the suggestions: CSS sprites. One tactic to improve site speed… Read More

Social Media

No matter where you looked in 2013, there was always someone within a few feet of you with his or her arm outstretched, snapping a photo or shooting a video. In fact, Oxford Dictionaries’ word of the year for 2013 was “selfie.” Yes, that’s actually a thing. On the bright side, at least it wasn’t… Read More

SEO

If you haven’t already, I’d love it if you would read Matt Cutts’s The decay and fall of guest blogging for SEO post to understand the context of my post. “Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your… Read More

Internet Marketing

The greatest thing about email marketing is how direct the communication is. Email is the closest you can get to dating your customers. Creepy? Maybe a little. Intrusive? Not if you do it right. Why bother with email? (Reasons to take the leap) People sign up for emails because they want the inside scoop. They… Read More

Design & Development

The Setup Front End Development is a fairly new concept. Back when “Webmaster” was an actual job title there was no real “development” on the front end. Websites were structured using tables, CHSS and SSP were being joined together to make what eventually would be CSS. The web was still primarily a place for documents,… Read More

Internet Marketing

Dear Chief Marketing Officers: For nearly 20 years, we have worked together to build digital marketing as a discipline. You’ve trusted digital agencies like mine with your consumers, your brand, and your marketing dollars. You’ve taken the risks and the responsibility, while your digital agencies have responded with clicks, likes, and an avalanche of data… Read More

PPC

This post is brought to you by our special guest, Toni Voutilainen. Toni is a passionate PPC practitioner from a Finland-based Internet Agency Tulos Helsinki, operating in Scandinavia. Tulos and Portent are conducting a pilot of an International Geek Exchange program – this article is the culmination of Toni’s visit here to Seattle. This October, AdWords… Read More

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Analytics

You heard me right. Last Click Attribution (LCA) is dead. This isn’t one of those hoaxes like with Andy Kaufman or SEO. LCA was a doomed model for a number of reasons. But for me, it no longer applies to the world we live in now. And it barely applied before. LCA will only stay… Read More