Yearly Archives: 2015

Internet Marketing

In part 3, I talked about Analytics. In this post, I’ll rant, rave and finally talk about content. This is content, by the way. Part 1: The digital marketing stack Part 2: Infrastructure Part 3: Analytics Part 4: Content ← You are here Part 5: The channels – paid, earned and owned First, a rant:… Read More

Internet Marketing

In part 2, I talked about infrastructure and its place in the marketing stack. In this post, I talk about analytics and its role in internet marketing. Part 1: The digital marketing stack Part 2: Infrastructure Part 3: Analytics ← You are here Part 4: Content Part 5: The channels – paid, earned and owned… Read More

Internet Marketing

In part 1, I talked about the marketing stack as a whole. In this post, I’ll walk through the base of the stack: Infrastructure. Part 1: The digital marketing stack Part 2: Infrastructure ← You are here Part 3: Analytics Part 4: Content Part 5: The channels – paid, earned and owned Infrastructure delivers content… Read More

Internet Marketing

I’ve prattled on about the digital marketing stack for a few years now, but haven’t really explained each chunk. This 5-post series explains the stack as a whole, then piece-by-piece. I’m not some TV series jerk who will keep you hanging, though, wondering which of your favorite characters will die next (cough HBO cough cough).… Read More

Social Media

During the onboarding process for new clients at Portent, the Social Team is frequently asked if there exists a more buttoned up approach to managing employee access to a company-owned Facebook page. Social media as its own business practice has become increasingly commonplace within organizations, and most teams are rightfully hesitant to provide administrative access to company pages through an employee’s… Read More

Random

I’m a life optimization addict. So I work really hard to be more efficient at my computer. I focus on four activities: Writing Selecting text, switching apps/tabs Starting applications, opening folders Menu navigation It may be a teeny-weeny bit utterly compulsive, but last month I measured the total time saved based on average time per… Read More

Analytics

This morning, I gave a webinar to Moz fans (a Mozinar, if you will) on a concept troubling a lot of B2B marketers today: truly “closed loop reporting” between analytics and customer relationship management platforms. Tracking the B2B Customer Lifecycle I talked through an ideal integration in true Moz fashion, with a whiteboard: I mentioned… Read More

Social Media

When I heard that Portent was looking for a full-time social media intern, my first thought was, “What in the world could a social media intern do that could possibly take a whole days’ worth of work?”  To be completely honest, and I know this goes for pretty much every other recent college grad and/or… Read More

SEO

In the wake of Google’s Mobile-Friendly update (occasionally referred to as “Mobilegeddon“) many marketers are wondering how their sites were impacted. In this Portent U Webinar, we discussed how you can see whether or not your site was impacted by the mobile-friendly update, identify mobile traffic opportunities, troubleshoot common mobile problems, and put together an… Read More

Analytics

Ever have one of those days where you’re digging through Google Analytics (GA) and you say to yourself “What the f*@$ is this s%$#!?!?” Yeah – me too. Don’t get me wrong – I love GA. It’s way easier to navigate than most of the other analytics platforms out there. But just like its users, GA… Read More

SEO

As a CEO and father, I’m an expert on anxiety. So I understand why Google’s mobile search algorithm update (aka Mobilegeddon) has CEOs and marketing teams popping Xanax. Before you reach for the prescription, though, do this test. It’ll help you figure out if you need to take action. Then, keep reading to see your… Read More

Uncategorized

Whoops. We had one crucial piece of data wrong: Wikipedia.org is just fine. As part of this test, we checked home and internal pages. Except for one site: Wikipedia. Go figure. We’ve updated the infographic and are putting the word out. Google’s big mobile algorithm update is coming in a few weeks. Nerds that we… Read More

SEO

I’ve noticed there’s something we’re sorely missing in our marketing mix: flowcharts. Making sure that Portent has mo’ flo’ to offer has become of my new life goals. As part of this endeavor, I created the following International SEO Strategy flowchart to help those who are trying to decide what the best structure is for… Read More

Internet Marketing

There are internet marketers. Then there are 100% pure internet marketing asshats. They stomp their moral compass to bits in the interest of earning more dollars (or pounds, or drachmas, or whatever). These are a few examples of their tactics: Commit libel Asshats write headlines that imply horrific things/inappropriate or reputation-destroying behavior, like ‘Is This… Read More

Internet Marketing

MMM. Piiiii. It’s just a few hours till the annual Pi Day celebration at the Portent Interactive offices. About 3.14 hours if you’re into the whole brevity thing. Somewhere, my cardiologist is yelling at this monitor. One can only assume there’s no better way to spend an afternoon as a highly paid medical professional than… Read More