Yearly Archives: 2016

PPC

Through pay-per-click marketing, businesses have the opportunity to create highly targeted advertising campaigns in an effort to reach their most valuable customers online. For many businesses that cannot compete in the organic rankings for their most important keywords, paid advertising provides an outlet to get in front of the right customers at the very top… Read More

Internet Marketing

TL;DR: Storytelling isn’t what digital marketers do. The audience creates the stories. We build the maps they use. We’re worldbuilders. Storytelling is a great word, but a poor metaphor for what we, the marketers, do. Before you scroll down and start swearing at me in the comments: I love marketing storytelling. Storytelling is fantastic. It’s… Read More

Design & Development

Does the word “redesign” terrify you? How about “adaptive reuse”? You don’t always need the all-in investment of a total redesign and rebuild. Blake Scott explains “adaptive reuse” in the context of digital experiences, and how we used an adaptive reuse strategy to reinvent our very own site, eigene-homepage-erstellen.net.

Social Media

How many times a week do you get hit by ads on Facebook that mean absolutely nothing to you? 10? 20? Broad ad targeting on the internet is nothing new, but something about that approach just feels off on an otherwise highly curated platform like Facebook. The obvious issue at play here is that, with over $17 billion… Read More

Internet Marketing

A man goes to into the doctor’s office and says it hurts no matter where he touches his body. The doctor looks at him noting that he doesn’t appear to have any full body trauma. Skeptically, the doctor says “Impossible.” The man says to the doctor, “No. I’m not making this up. It hurts really… Read More

Internet Marketing

Note: If you don’t know what D&D (Dungeons and Dragons) is, you should probably leave. Avoid eye contact with this blog post. Step away slowly but do not run. Click the back button. For a DM (Dungeon Master—see the warning above), marketing’s a pretty good gig. You get to write. You get to do nerdy… Read More

Internet Marketing

Great content is all about a great idea. It’s also about the production quality. I can’t give much advice about video or audio, but I write a lot. These are my favorite little tweaks to improve content quality, reader happiness, and performance. All these tips assume that you can edit your own content but not… Read More

Design & Development

At this point, anyone who browses, manages, and/or creates websites on the regular, should know that page speed matters. So.. everyone. It’s no surprise that we demand our information fast, like right meow. If this is a new concept, you are lagging far behind. I believe the majority of users understand this but are still… Read More

Internet Marketing

Digital marketing is a mish-mash of marketing knowledge and little snippets of nerdy know-how. It’s a mess. You need to nail both categories, and the one that I see most often jam up would-be marketers is the nerdy stuff. Without it, you can’t execute. There isn’t some exclusive “oh-look-at-me-I’m-a-digital marketer” club. If you can’t check… Read More

PPC

Unfortunately, many digital marketers have experienced it first hand or know of someone who has. One way or another, we all know a story of advertisers losing money through pay-per-click marketing campaigns via Google AdWords. Losing money on Google AdWords is much easier than you might think. With all of the intricate campaign-level settings, setup… Read More

Design & Development

Ultimate Guide to Page Speed A Manifesto, An Experiment, A Passion for Making Digital Experience Better Preface: Let’s make a ruckus ← You are here Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such… Read More

Design & Development

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide ← You are here Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced – Varnish, Apache and nginx… Read More

Design & Development

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced – Varnish, Apache and nginx Chapter 7: Tools Chapter… Read More

Design & Development

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced – Varnish, Apache and nginx Chapter 7: Tools Chapter… Read More

Design & Development

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts SitPagee Speed? Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced – Varnish, Apache and nginx Chapter 7: Tools ←… Read More