Articles by Alex DeLeon
Alex DeLeon // 8 Apr, 2016
How to Win Facebook Friends and Influence People (with Ads)
How many times a week do you get hit by ads on Facebook that mean absolutely nothing to you? 10? 20? Broad ad targeting on the internet is nothing new, but something about that approach just feels off on an otherwise highly curated platform like Facebook. The obvious issue at play here is that, with over $17 billion… Read More
Alex DeLeon // 3 Nov, 2015
YouTube Best Practices – Five Things You Can Do Today
You see millions of viewers on YouTube. You want a piece of the action. So you borrow a video camera, snag a GoPro from home, or just use an iPhone to get what you need. You record, upload the video and wait for the fans to pour in. Sometimes it works. Usually… not so much.… Read More
Alex DeLeon // 22 May, 2015
What Is Facebook Business Manager?
During the onboarding process for new clients at Portent, the Social Team is frequently asked if there exists a more buttoned up approach to managing employee access to a company-owned Facebook page. Social media as its own business practice has become increasingly commonplace within organizations, and most teams are rightfully hesitant to provide administrative access to company pages through an employee’s… Read More
Alex DeLeon // 13 Jan, 2015
Shockwaves in Seattle: KamQuake and the Twitter Correlation
When you hear people talking about “seismic activity” on the West Coast, what immediately jumps to mind? Los Angeles, rumbling as the San Andreas Fault shifts? John Cusack in 2012, fleeing the mighty wrath of the Pacific Ocean as it gleefully swallows California into its watery maw?* Here in the Pacific Northwest, mentioning “seismic activity” brings back memories of… Read More