Articles by Erica Opsvig
Erica Opsvig // 1 Jul, 2016
AdWords Call Extensions and When to Use Them
Google AdWords call extensions are ad extensions that let you display your business phone number directly in the search results. On smartphones, a clickable ‘Call’ button is displayed with the ad, making it particularly engaging for people on the go. Call extensions should be utilized for any businesses that place value on receiving phone calls.… Read More
Erica Opsvig // 24 Jun, 2016
What are AdWords Location Extensions?
Google AdWords location extensions are ad extensions that allow advertisers to show their physical business address and phone number with their standard Search Network text ads. These extensions are eligible to show on all devices but when they show on a mobile phone, they include a clickable link so customers can easily get directions to… Read More
Erica Opsvig // 17 Jun, 2016
5 Effective Ways to Use the Google AdWords Keyword Planner
The Google AdWords Keyword Planner is a free tool provided as an aid to help build out your Search Network keyword lists. Here are five ways you can use the Google AdWords Keyword Planner and have a healthy account: 1. Get keyword ideas Are you struggling to build a keyword list that is relevant to… Read More
Erica Opsvig // 3 Jun, 2016
Improve Quality Score in 5 Easy Steps
Quality Score is a metric used by major PPC platforms like Google AdWords, Bing Ads and others that helps determine the eligibility of an advertisement being shown in the search results, its ad position, and the cost the advertiser will be charged for that ad position. The higher the Quality Score (QS), the less an advertiser… Read More
Erica Opsvig // 24 May, 2016
What is Quality Score?
Quality score is a metric in Google AdWords, Bing Ads and other platforms that combines historical performance and relevance of your ads, keywords, and landing pages to a user’s search query. Quality Score (QS) can also be a helpful warning signal when there are particular ad groups or campaigns in a PPC account that need to… Read More
Erica Opsvig // 20 May, 2016
6 Ways to Organize Your PPC Account to Improve Performance
Even after mastering the basics, a lot of people new to AdWords struggle to find the “perfect” way to organize and structure their account. It’d be great if there were a standard cookie cutter guide to follow, but the truth is, there is no such thing. How your account should be structured depends on your… Read More
Erica Opsvig // 6 May, 2016
3 PPC Musts for the Small Fashion Retailer
In the strange corner of the world that is Search Engine Marketing, fashion retail is an amazingly competitive, often frustrating vertical. Nevermind the stress of trying to sell a hugely visual product using text ads, but especially for smaller fashion businesses, it’s incredibly difficult to stand out amongst the clutter and compete with retail giants… Read More
Erica Opsvig // 29 Apr, 2016
What Are Google AdWords Sitelinks?
Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. They provide advertisers the ability to promote additional links to their website within a signular PPC ad. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results… Read More
Erica Opsvig // 2 Dec, 2014
8 Free Keyword Research Tools for PPC Advertising
Whether it’s SEO or PPC advertising, search engine marketing campaigns should begin with keyword research. This research is arguably the most important task for the foundation of all SEM efforts. It not only gives marketers insight into the mind of their audience, but helps bridge the gap between potential customers and the products or services… Read More