Articles by Ian Lurie
Ian Lurie // 28 Nov, 2018
The Digital Marketing List: 48 Things You Should Be Doing But Probably Aren’t
2019 is the year digital marketing evolves! Changes! A new age is upon us! Stand up, ye marketers, and rejoice!! Or, pull up your knickers and get to work. Here’s what you need to do, no matter what: The Basics Psychographic targeting? Awesome! Machine learning for search? Cool! Unless your creative is crap, your landing… Read More
Ian Lurie // 30 Oct, 2018
Pick Another Playground: Link Schemes & Lessons From The Skinny Kid
Note: Zillow hired me to review the proposed bylaw change that led to this post. Redfin wrote that proposal. Redfin and Zillow aren’t buddies. I hope that didn’t affect my analysis. But keep in mind that someone who opposes this proposal paid me to write. I wrote a recent post on Inman.com about a proposed… Read More
Ian Lurie // 25 Oct, 2018
PPC For Beginners: Learn From My Mistakes
Slides from my ACP-LS talk, “Fast Times, Easy Wins And Burned Money: A Beginner’s Guide to PPC” It’s my beginner’s perspective on PPC and what not to do. (It’s a lot of slides. Don’t worry, every slide has a single idea. No bullets. Because bullets kill.) A Very Brief Sales Pitch I don’t do this… Read More
Ian Lurie // 10 Oct, 2018
5 Lessons For Entrepreneurs: 2018 Edition
It continues to be quite a ride. Here’s the latest version of Five Lessons For Entrepreneurs. My no-bullpoop guide to running your own company, big or small:
Ian Lurie // 13 Sep, 2018
Content Workflow Using Github And Markdown
We create digital content for the internet. But our content workflow still uses processes and tools that date back to the early days of desktop publishing. We need an update. Learn a fast, streamlined workflow that uses Github and Markdown to bring digital content creation into the 21st Century.
Ian Lurie // 8 Aug, 2018
Creating Kick-Ass Marketing Reports Through Progressive Detail
Marketing reports damage my car. Sometimes, when I walk out of a meeting, usually a quarterly or monthly There-Is-A-Very-Important-Person-In-The-Room kind of meeting, I head to my car. I close the door. I crank up the radio. Then I punch the roof as hard as I can while screaming “fuuuuuuuuuuuuuuuuuuu.” Most of the time, that’s because… Read More
Ian Lurie // 23 May, 2018
Set Up A GDPR Cookie Consent Form Using Google Tag Manager
NOTE: This is not legal advice. We are not lawyers. It’s also not the only thing you’ll need to do to reach GDPR compliance for your business. Cookie consent is only one portion of GDPR compliance. Please consult legal counsel before implementing this solution. Another note: This solution works for cookies fired from inside the… Read More
Ian Lurie // 10 May, 2018
The GDPR: 29 Things ALL Marketers Must Know
First: None of this is legal advice. I’m 24 years out of law school, and my eyes cross when I read any form of legislation. For the legalities, visit the GDPR site and/or hire a lawyer. I wrote this list while ranting about the various awful blog posts I’ve read by “experts,” and marketers’ tendency… Read More
Ian Lurie // 5 Apr, 2018
Facebook Marketing: What’s Changing, What’s Not, & What To Do
OH GODS FACEBOOK IS DEAD STOP BUYING ADS WE’RE ALL DOOMED Hold on a second. The Facebook privacy quake has already forced the social network to change the way they handle and collect consumer data. That’s changing their advertising platform. And there’s more to come. But before you freak out and pull your clients’ dollars,… Read More
Ian Lurie // 8 Mar, 2018
Engage Keynote: Intelligent CX Slides & Links
My slides from today’s Engage presentation: From Mailers to CX: 25 Years of Marketing, And Where to Go Next from Ian Lurie Links coming soon.
Ian Lurie // 26 Feb, 2018
Nerdsplaining And How To Avoid It
There’s a scourge in marketing: Nerdsplaining. It sucks the wind out of meetings, causes eyes to roll violently back, and may cause some clients to choke on their turkey sandwich. If I’ve ever inflicted these on you, leave a comment: PPC: Ask me why your Adwords campaign is sucking wind, and you’ll get a ten-minute… Read More
Ian Lurie // 21 Feb, 2018
How to Create a Team-based Content Calendar
Editorial calendars suck. There. I said it. They suck because they are wish lists, not sensible plans. They’re inflexible. They use terminology your team and clients don’t understand, like “10x” and “long form.” They suck because we try to jam our marketing teams into calendars. That’s backward. We should build calendars based on our teams.… Read More
Ian Lurie // 11 Jan, 2018
How To Lead When You’re Not In Charge: A Manual for Marketers
There are few things more butt-clenchingly aggravating than watching a great set of marketing recommendations decay in a stakeholder’s rubbish heap. It happens to me. A lot. So I ponder the problem. A lot. I figured it out: We’re asked to lead, but we’re not in charge. Stakeholders—internal or external— hire us to provide direction… Read More
Ian Lurie // 20 Nov, 2017
How to Set Up & Use Atom as a Markdown Editor
In my Mozcon presentation this year, I talked about Markdown. I’ve had a few people ask about my toolset, so here’s how I install and use Atom to write Markdown. Enjoy. Atom is fast becoming my new favorite text editor. It handles Markdown beautifully, is great for HTML, runs faster than stink, and has great… Read More
Ian Lurie // 30 Oct, 2017
Code Coverage Analysis for Better Page Speed
My team wrote a complete guide to page speed. You can find it here. It’s aggravating. You smushed the images. You smashed the files. Your site’s still getting a lousy page speed score. You shake your fist at the internet gods and scream “Why!?!! WHY DO YOU MOCK ME?! Why?!!” Your problem might be “dead… Read More